The Instructor

Terry Cook

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor. read less
Business

Episodes

Short Lesson #33 - Handling the opinions of others
6d ago
Short Lesson #33 - Handling the opinions of others
In this powerful Short Lesson, we revisit a conversation from April 2022 with the inspiring Jono Poon.This bite-sized episode dives into the all-too-common fear of other people’s opinions, and how that fear can hold us back from living the life we actually want. Jono shares blunt but uplifting truths about why you don’t need anyone’s validation to chase your goals, try new things, or simply do what makes you happy.Whether you’re a driving instructor questioning your career path or someone afraid to step outside the box, this episode will challenge your mindset in the best way. Because, as Jono puts it, other people’s opinions don’t pay your bills. Hit play, get inspired, and then go do your thing.Full episode link🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube
The Green Room #51 - Contraflow Conversations
Jun 12 2025
The Green Room #51 - Contraflow Conversations
In this Green Room episode, Terry Cook is joined by Chris Benstead and Stewart Lochrie for a lively and thought-provoking discussion about the latest developments in the driver training world.They reflect on upcoming events like the Intelligent Instructor Expo and the Meginar, before diving into the DVSA’s recent consultation on test booking changes - a topic that’s sparked plenty of debate. Chris and Stewart share differing views but demonstrate how disagreement can be handled with respect and honesty.The conversation also explores the pressures of social media, the challenges of being visible in the industry, and the importance of supporting one another. Whether you’re fully engaged in the industry or just watching from the sidelines, this episode offers plenty to reflect on — and a reminder that how we talk is just as important as what we say.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube
The Emergency Stop Campaign: Why It Matters to Instructors
May 31 2025
The Emergency Stop Campaign: Why It Matters to Instructors
In this episode of The Instructor Podcast, host Terry Cook kicks off the brand new monthly format with a powerful and timely discussion. He’s joined by Debbie Beadle, CEO of Fear Free, to explore the urgent need for safeguarding in the driver training industry.Debbie shares the story behind the “Emergency Stop” campaign, which calls for driving instructors to be legally recognised as being in a position of trust under the Sexual Offences Act. They discuss why this matters, what safeguarding really involves, and how instructors can protect both their learners and themselves.Later in the episode, Terry speaks with James Luckhurst from Project EDWARD about the Blue Light Aware campaign. They cover how instructors can prepare learners to deal with emergency vehicles safely and why those conversations could be life-saving.This is the first episode in a new monthly format designed to go deeper into important topics affecting driving instructors. It’s essential listening for anyone who wants to raise standards, build trust, and create safer roads.Links from the episode NSPCCFear FreeProject EDWARDBlue Light Aware🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedIn
The Green Room #50 - Changes
Apr 30 2025
The Green Room #50 - Changes
For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The podcast celebrates its 50th episode, reflecting on four years of insightful discussions and industry changes. The introduction of new driving test trials by the DVSA aims to reduce stress during tests, but raises concerns about standards. The panel discusses how social media influences perceptions and the importance of constructive conversations in the driving instructor community. Emphasis on collaboration in the industry is growing, with many instructors supporting each other's professional development and training programs.
Six 4 Sixty #6 - The new batch
Apr 20 2025
Six 4 Sixty #6 - The new batch
Get ready to dive into a whirlwind of wisdom with Terry Cook and our fabulous lineup of ADI Avengers! Today, we’re shaking things up with six incredible driving instructors:Chris BenstedStewart LochrieEmma CottingtonLaura MorrisEmma FonnalandKev FieldThey're here to tackle some burning questions in our signature “Six 4 Sixty” style. We’re kicking things off by finding out why each of these awesome folks does what they do. Spoiler alert: it’s all about passion, connection, and making a difference on the roads! Join The Instructor PremiumFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Terry Cook introduces six dynamic driving instructors, dubbed the ADI Avengers, for lively discussions. Each guest shares their unique motivations, emphasizing the importance of passion in driving instruction. The speakers highlight the significance of continual improvement and...
Unlocking the Secrets of Client-Centred Learning: A Chat with Ray Seagrave
Apr 17 2025
Unlocking the Secrets of Client-Centred Learning: A Chat with Ray Seagrave
Today’s guest is Ray Seagrave, and we’re diving deep into his brand new book, "The Driving Instructor's Ultimate Guide to Client Centred Lessons." This episode is all about how to elevate your game as a driving instructor by focusing on client-centred learning and the importance of understanding your pupils as individuals. Ray shares how he’s crafted this book as a companion for both newly qualified and experienced instructors, ensuring they have the tools they need for continuous personal development. Plus, we’ve got a fun giveaway at the end, where you could snag a free copy of Ray's book! So buckle up, because we’re about to hit the road to better teaching strategies and insights that could change the way you instruct!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ Buy Ray's book hereFor additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Ray Seagrave's new book is a comprehensive guide designed to support driving instructors in their professional development. Client-centered learning is essential for engaging pupils and fostering a deeper understanding of driving safety. The book emphasizes the importance of reflection, encouraging instructors to help students think critically about their driving experiences. Understanding a pupil's individual background and emotional state can greatly enhance their learning experience in the car. Each chapter in the book includes reflective questions to promote ongoing self-assessment and growth for driving instructors. The conversation highlights the shift in the industry towards more holistic teaching methods, moving...
What can driving instructors do?
Apr 10 2025
What can driving instructors do?
Today’s chat is all about taking a good, hard look at what’s going wrong in our driving instructor world—and guess what? We're not pointing fingers at everyone else! We’re diving into three big issues: road deaths, the driving test backlog, and the importance of continuing professional development (CPD). Instead of playing the blame game, we’re putting the spotlight on what *we* can do to make our industry better. From sharing insights on reducing road deaths to practical steps for improving test pass rates and encouraging CPD participation, we’re all about proactive solutions! So buckle up and join us for a fun and insightful ride as we celebrate our fourth anniversary with some serious reflections and a few laughs along the way!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. Bob's mentorshipClient Centred LearningThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Celebrating a fantastic four years, the latest episode of the Instructor Podcast dives deep into the challenges facing driving instructors today. This special anniversary episode features a reunion with Bob Martin, the very first guest of the show, and together they explore three major issues currently plaguing the driving instruction industry: road deaths, the driving test backlog, and the need for continuous professional development (CPD) among instructors. Instead of pointing fingers, Terry and Bob focus on actionable solutions that instructors can implement to make a real difference. They discuss the importance of taking responsibility and how each instructor...
Green Room #49 - To bin, or not to bin...
Mar 31 2025
Green Room #49 - To bin, or not to bin...
There's some meaty news to get stuck into this month, including:The ConventionShould an ADI be a position of trust?Driving and theory test changesWe also take a look at the concept of 'binning' students.Check out the DVSA blog and the BBC articleYou can find my safeguarding episodes here:SafeguardingProfessionalismAnd find the DITC hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Terry Cook and Chris Benstead dive into the latest happenings in the driving instructor world with a delightful mix of banter and insight. Kicking off with the exciting news that this is the 49th episode of their podcast, the duo makes sure to keep the energy high as they tease the upcoming 50th episode, promising more laughs and surprises. They share updates about the sale of Total Drive, a big player in the industry, and discuss the implications of such changes. As they navigate through the world of driving instruction, they touch on the importance of community
Theory test updated to include ADAS, and why the 'why' is so important
Mar 20 2025
Theory test updated to include ADAS, and why the 'why' is so important
Today, we’re diving into the nitty-gritty of the new theory test updates that now include ADAS questions—yep, that’s Advanced Driver Assistance Systems. We’ll chat about how these changes could throw a curveball at driving instructors and learners alike, especially with the tech lingo that could leave some scratching their heads. Chris Bensted joins me to break down what instructors can do to incorporate this latest theory into their lessons without losing their marbles. Plus, we’ll share some tips on navigating through the maze of questions and how to keep our students ahead of the game. So, buckle up and let’s hit the road to better driving instruction together!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The latest theory test now has ADAS questions that driving instructors need to incorporate into their lessons. Driving instructors should grab the updated 'Driving Essential Skills' book to stay informed on ADAS content. Understanding the technical jargon in the ADAS questions is crucial for passing the theory test effectively. Instructors must engage with their students about the different technologies in cars, making learning fun and relatable.
The F-Word (no, not that one!)
Mar 13 2025
The F-Word (no, not that one!)
Today, we’re diving deep into the “F Word” – and no, I’m not talking about your favorite swear word! We’re getting real about failure and how it’s not just a pitfall but a launchpad for growth. I’m joined by the wonderfully insightful Deucalion McGregor-Sims, who’s all about flipping the script on failure. We’ll tackle some juicy questions like, what does failure even mean? Spoiler alert: it’s all about learning from those epic faceplants! Plus, we’ll share our own tales of flops that turned into fantastic lessons. So grab your metaphorical helmets, folks, because we’re about to embrace the glorious messiness of life and learn how to bounce back better than ever!Check out GoGreen hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Failure is not about getting it wrong but refusing to learn from it, so be a learnin' machine! Embrace your failures, they’re just stepping stones to success; every setback is a setup for a comeback! The podcast emphasizes that everyone's definition of failure is unique, so let's celebrate our differences, folks! We all sulk sometimes, but it’s key to bounce back and find the lessons hiding in our failures! Discussing failure openly helps us realize we all face it, fostering a supportive community where we can grow together. The F word is our friend; we should lean into it and use it to refine ourselves, not define us!
Green Room #48: Why do young people crash?
Feb 28 2025
Green Room #48: Why do young people crash?
Dr Liz Box and the award-winning Chris Bensted join me to tackle all the latest news from within our driving instructor world and look at the key topic of why young people crash.Check out links from the episode:Theory Test ExplainedThe DITCRAC FoundationCoPilotADINJCNASP notesFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The podcast highlights the importance of ongoing driver education even after passing the driving test, emphasizing that real learning happens on the road, not just in the classroom. A fun discussion on the differences between instructors and how they engage with their students reveals that building rapport can greatly enhance learning outcomes. The hosts stress that young drivers are at a higher risk of accidents due to lack of experience and impulsive decisions, making post-test support crucial. The episode discusses the concept of graduated driver licensing (GDL) and how it can help ensure safer driving habits in young drivers during their first year. Listeners are encouraged to embrace the educational potential of...
Driving Mobilty
Feb 27 2025
Driving Mobilty
Pennie Alexander and Jacky High-Caston, join me on this special bonus episode of The Instructor Podcast as we discuss Driving Mobility and why they need ADIs.Take the survey here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Strap in, folks! This bonus episode of the Instructor Podcast, hosted by the ever-jovial Terry Cook, is a wild ride through the world of driving instruction with a twist! We’re diving deep into the Driver Mobility survey, led by the dynamic duo of Penny Alexander and Jackie Hykasten. Imagine this: a bunch of driving instructors getting together to chat about how they can better cater to students with disabilities. Yep, that's right! They’re not just talking shop; they're on a mission to gather insights and make driving instruction more inclusive for everyone. Penny spills the beans on how the survey aims to collect crucial data about the challenges faced by Approved Driving Instructors (ADIs) who work with individuals with disabilities. And trust me, the anecdotes are as heartwarming as they are enlightening! From adaptations in vehicles to the importance of understanding neurodiversity, it’s a treasure trove of information for anyone in the driving instruction game. So, grab your favorite beverage, kick back, and let’s explore how we can all make the roads a little more accessible!Takeaways: The podcast highlights the importance of the Driver Mobility survey for instructors to understand the needs of driving learners with disabilities, which helps pool knowledge and resources together. Terry Cook emphasizes that anyone interested in the world of driving...
The New National Driving School that's Supporting Driving Instructors
Feb 9 2025
The New National Driving School that's Supporting Driving Instructors
We're diving into a super exciting chat about a brand new national driving school that’s all about giving instructors the support they truly deserve. Check out the Supprt Facebook pagePhil Cowley and Diana Todd swing by to spill the tea on their fresh venture, aptly named Support Driving School, and let me tell you, it’s not just a catchy name! These two are on a mission to create an army of driving instructors who are ready to revolutionize road safety. Imagine a whole crew of instructors, trained, supported, and motivated to make a real difference on the roads – sounds pretty epic, right? We’re here to chat about their vision, the community vibes they’re building, and how they plan to rock the driving instructor world together – so buckle up, because this ride is going to be a blast!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Picture this: a dynamic trio takes centre stage on the Instructor Podcast, where Terry Cook, Phil Cowley, and Diana Todd are on a mission to shake up the driving school scene! They’ve launched a brand new national driving school, aptly named Support Driving School, aimed at giving a high five to instructors everywhere. This isn't just about passing tests; it’s about creating a community of driving instructors who are passionate about road safety, growth, and support. Terry, the jolly northern host, dives straight into a fun and insightful discussion about what inspired Phil to take the leap. Spoiler alert: it’s all about making a difference! Phil recounts how, instead of whining about the lack of support for driving instructors, he decided to roll up his sleeves and build something...
Mini-Casts #2: Phil Cowley and Will Stewart
Feb 6 2025
Mini-Casts #2: Phil Cowley and Will Stewart
Today, we’re diving into the wild world of driving school marketing! Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine. Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!Get a FREE week's trial with The Instructor Premium!Check out InspireCheck out Will's SubstackFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships...
The Green Room #47: Could 2025 be the best year for Driving Instructors?
Jan 31 2025
The Green Room #47: Could 2025 be the best year for Driving Instructors?
Join Terry Cook and Chris Benstead as they dive into the current landscape of driving instruction and the exciting developments on the horizon for 2025. They explore the impact of the driving test booking system changes proposed by the DVSA and discuss how these potential restrictions might affect instructors. The conversation takes a humorous turn as they reflect on the rise of national driving schools and how instructors are stepping up to offer alternatives in a saturated market. With a focus on community and ongoing professional development, they emphasize the importance of collaboration among instructors and the need for innovative approaches to teaching. Expect a lively discussion filled with insights, laughter, and a shared commitment to improving the driving instruction profession.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Terry Cook and Chris Benstead dive into the latest happenings in the world of driving instruction in this engaging podcast episode. Kicking off with a light-hearted introduction, they set the tone for a spirited discussion about the recent announcements from national driving schools and the implications of changes to the driving test booking system. The conversation shifts towards the anticipated changes for 2025, highlighting the lack of recent developments from the DVSA and offering insights into what driving instructors can expect. They dissect the challenges and opportunities that lie ahead, emphasizing the importance of community support and proactive engagement among instructors. The duo also touches on the concept of CPD (Continuing Professional Development) and its relevance in enhancing instructor skills and confidence. With a playful banter, they tackle serious topics such as the need for innovation within...
Mini-Cast #1 - Kevin Sellwood & Sarah Hall
Jan 23 2025
Mini-Cast #1 - Kevin Sellwood & Sarah Hall
Terry Cook welcomes listeners back to the Instructor Podcast with an exciting lineup featuring two distinct guests, Kevin Sellwood and Sarah Hall, who each bring their own unique perspectives and experiences from the driving instruction world. The episode kicks off with Terry discussing the purpose of the podcast: to enhance the skills of driving instructors and improve the operations of driving schools. Kevin, a former driving instructor and podcast host, shares his journey of getting back into the groove after experiencing personal setbacks that dampened his enthusiasm for podcasting. He opens up about the life events that affected him, including family losses and the challenges of engaging with guests for his own podcast. Kevin's renewed passion is evident as he discusses his eagerness to explore the quality of driver training and the misinformation prevalent in the industry. The conversation highlights the importance of consistent communication and the need for instructors to stay informed and engaged with their craft.Sarah Hall, the second guest, adds a vibrant energy to the discussion as she shares her transition from teaching learner drivers to working with car manufacturers and engaging in advanced driving and fleet training. She embodies the spirit of versatility, taking on roles that allow her to explore precision driving and even partake in motorsport events. Sarah emphasizes the significance of planning and awareness in driving, drawing parallels between her racing experiences and the skills necessary for safe driving on public roads. Her insights into the 'body language of cars' shed light on the subtleties that experienced drivers often perceive, underscoring the need for awareness that goes beyond basic driving techniques. The episode wraps up with an encouraging message about the evolving nature of driving instruction and the opportunities that lie ahead for both guests and listeners alike.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagram
Short Lesson #32 - Did the trainer identify the pupil's learning goals and needs
Jan 9 2025
Short Lesson #32 - Did the trainer identify the pupil's learning goals and needs
Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to September of 2021 and we’re digging into an Instructor Podcast Premium episode – The Standards Check Checklist – Ray Seagrave was the guest as we took a deep dive into “Did the trainer identify the pupil’s learning goals and needs”Listen to the full episode hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
The Green Room #46: Driving Instructors 2024 in Review -  Part One
Dec 31 2024
The Green Room #46: Driving Instructors 2024 in Review - Part One
As we wrap up 2024, this episode of the Instructor Podcast takes a reflective look at the year's highs and lows within the driving instructor industry. The main focus is on the positive strides made in embracing road safety and the increasing collaboration among trainers, ADIs, and PDIs. Guests Stewart Lochrie, Chris Bensted, and Tom Stenson share their insights, highlighting the influx of enthusiastic younger instructors eager to make their mark. With a blend of humour and candid conversation, this episode showcases the community's growth and the exciting potential for the future of driver education.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...Links from the show:Bright CoachingThe DITC10 Minute TakeawayCo-PilotFor additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world-class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for The ADIJNC, Client Centred Learning, and Vehicle Smart.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC