Episode 3

Published on:

8th Aug 2021

Be the Boss of your driving school - Carl Reader

A truly thought provoking episode with Carl Reader as we discuss a host of topics affecting driving schools and small businesses. We discuss the importance of actually running your business in a manner that suits you, whether that's being happy as a sole trader or expanding into different areas. We also cover the importance of having a target market and how by trying to talk to everyone, we actually talk to no one.

Carl is a best selling author and we cover his most recent book, Boss it, including why he didn;t narate it himself, despite also having a podcast by the same name.

You can follow Carl here:




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About the Podcast

The Instructor
Talking to leaders, innovators and experts from inside and outside the driving instructor industry
Holding a mirror up the the driver training industry, to help instructors run better and more profitable businesses as well as improving as instructors.
I talk to a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
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About your host

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Terry Cook

A driving instructor for 6 years and a podcaster for 6 months!