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Published on:

21st Sep 2025

In Conversation With... Diana Todd - Part Four: Social

In this fourth and final In Conversation With episode, Terry is joined once again by Diana Todd to explore the pitfalls and positives of social media in the world of driving instructors.

Together they debate whether social platforms are more toxic than helpful, and how responsibility lies not only with those posting but also those consuming content. Diana reflects on how supportive communities can nurture instructors while toxic groups can chip away at confidence. The pair discuss addictive scrolling, handling criticism, and how to find the right balance between using social media as a tool for learning and avoiding the traps of negativity.

They also touch on the growing number of online memberships, how instructors can navigate the overwhelm, and why it’s important to find your “steak” - the trusted source you keep coming back to. A candid, practical conversation to close out the series.

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About the Podcast

The Instructor
Talking to leaders, innovators and experts from inside and outside the driving instructor industry
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.

I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.

To accompany the podcast there's also a premium subscription feed:
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Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
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About your host

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Terry Cook

A driving instructor for 6 years and a podcaster for 6 months!