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Published on:

22nd Dec 2025

In Conversation With... Lee Jowett - Part Two: Importance

In this second In Conversation session, Terry and Lee Jowett step back from techniques, tests, and trends to ask a much bigger question:

What actually matters in our industry?

The discussion centres on outcomes, not instructor comfort, not box-ticking, and not social-media perfection, but what genuinely comes out the other end of driver training and onto the roads.

Lee challenges some deeply ingrained habits within instructor training, particularly the industry’s historic focus on skills and knowledge alone. He argues that while these matter, they don’t explain why serious collisions happen, and therefore won’t be enough to prevent them.

Check out KIT here.

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About the Podcast

The Instructor
Talking to leaders, innovators and experts from inside and outside the driving instructor industry
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.

I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.

To accompany the podcast there's also a premium subscription feed:
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About your host

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Terry Cook

A driving instructor for 6 years and a podcaster for 6 months!