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Published on:

21st Nov 2024

Unlocking the Secrets of Driving Instruction: An AI Take on the Instructor Podcast

Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

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Transcript
Speaker A:

The Instructor Podcast with Terry Cook, talking.

Speaker B:

With leaders, innovators, experts and game changers about what drives them.

Speaker B:

Welcome to the Instructor Podcast.

Speaker B:

This is a show that helps you become an even more awesome driving instructor.

Speaker B:

And as always, I am your splendid horse, Terry Cook.

Speaker B:

I'm delighted to be here, but even more delighted that you have chosen to listen, because I've got a very interesting little episode for you today because friend of the show and friend of mine, Kev Lines, fellow Adi Kev Lines recently sent me a little podcast of his own.

Speaker B:

He's been doing some work with AI, in particular Google's Notebook lm, which I'm not familiar with at all.

Speaker B:

But what he did was he asked it to create a podcast around the instructor podcast and sent it to me.

Speaker B:

And I thought it was absolutely fascinating and obviously fits really nicely into this tech season that we're covering right now.

Speaker B:

So that's what you're going to hear in a minute.

Speaker B:

It's about eight minutes long and it's fascinating.

Speaker B:

It's 100% AI generated.

Speaker B:

Talking about the instructor podcast now, it's not 100% accurate, but then again, neither am I.

Speaker B:

I think this is probably more accurate than I am, but I just thought I would share this with you guys because I find it absolutely fascinating and big thank you to Kev for sharing it to me.

Speaker B:

It's really perked my interest in this, so maybe it's something I'll take a look at, exploring in a bit more detail.

Speaker B:

But just before we get into this, actually, might as well give a shout out to my Drive Time, the sponsors of Season nine.

Speaker B:

And if you want to find out more about what they have to offer.

Speaker B:

Mydrivetime.co.uk is a website, and if you want to find out more about the instructor podcast, well, first of all, you're going to listen to it in a minute.

Speaker B:

But second of all.

Speaker B:

Www.the instructorpodcast.com Hope you enjoy this little tidbit of a treat for you.

Speaker B:

So let's have a listen.

Speaker A:

So you want to be a driving instructor, not just, like teach people to drive, but really make a go of it?

Speaker C:

Yeah.

Speaker C:

Like a real business.

Speaker A:

Yeah, exactly.

Speaker C:

Career.

Speaker A:

Like turn it into a thriving business, huh?

Speaker C:

Yeah.

Speaker A:

Well, we're diving into something called the Instructor podcast today.

Speaker C:

Sounds promising.

Speaker A:

It seems like it's packed with resources all about that, and just from glancing at it, it seems like they go way beyond the, like, basic driving stuff, right?

Speaker A:

Yeah, like they have episodes on all sorts of stuff interesting from coaching.

Speaker A:

Yeah, like how to coach your students to Business management.

Speaker C:

Okay.

Speaker A:

Even things like mindfulness.

Speaker C:

Mindfulness.

Speaker A:

Yeah.

Speaker A:

And how to use social media effectively, which I think is pretty cool.

Speaker C:

I mean, it makes sense, right?

Speaker A:

Yeah.

Speaker C:

It's more than just teaching someone how to, you know.

Speaker A:

Right.

Speaker C:

Not stall out when they're starting on a hill.

Speaker A:

Right, Exactly.

Speaker C:

You got to run the business, you got to get the clients.

Speaker C:

Got to become happy.

Speaker A:

Exactly.

Speaker A:

Exactly.

Speaker A:

Yeah.

Speaker A:

It is interesting how they recognize that being a successful driving instructor is more than just knowing how to drive.

Speaker C:

Totally.

Speaker A:

Like you were saying, teaching someone to parallel park, that's one thing.

Speaker A:

But like, what about helping a nervous student stay calm during their test?

Speaker C:

Oh my gosh.

Speaker C:

Yeah.

Speaker A:

Like that's a whole other skill set.

Speaker C:

Absolutely.

Speaker A:

And that's where I guess mindfulness techniques would come in handy.

Speaker A:

Right?

Speaker C:

That's a great point.

Speaker A:

I would think so.

Speaker C:

Never thought about that.

Speaker C:

Yeah, but that's really smart.

Speaker A:

Yeah.

Speaker A:

I mean, personally, I'm not like a business expert or anything either, but.

Speaker A:

Yeah, but just having, you know, some resources on marketing management, especially for someone just starting out.

Speaker C:

Right.

Speaker A:

Yeah, exactly.

Speaker C:

Like that would be so helpful.

Speaker A:

It'd be huge.

Speaker A:

Yeah.

Speaker C:

Yeah.

Speaker A:

And speaking of resources, they've built up quite a library.

Speaker C:

Oh, really?

Speaker A:

Over 200 episodes.

Speaker C:

Wow.

Speaker A:

I mean, 200 episodes, that's a lot of content.

Speaker A:

That's a lot.

Speaker C:

They must have.

Speaker A:

They must have covered every possible video.

Speaker A:

I would imagine so.

Speaker C:

Yeah.

Speaker A:

Whether you're just starting out.

Speaker C:

Yeah.

Speaker A:

Or if you've been teaching for years.

Speaker C:

Yeah.

Speaker C:

You'd think there'd be something in there for everyone.

Speaker A:

You'd think so.

Speaker C:

Yeah.

Speaker A:

And it's not just like quantity over quality.

Speaker C:

Right.

Speaker A:

They've had some real industry experts as guests.

Speaker C:

Oh, like.

Speaker A:

Oh, people like Bob Morton.

Speaker C:

I've heard of him.

Speaker C:

He's supposed to be really good.

Speaker A:

Yeah.

Speaker A:

And San Harper.

Speaker C:

Oh yeah.

Speaker C:

You know those guys.

Speaker A:

I've actually seen them speak at some conferences.

Speaker C:

Wow.

Speaker A:

Yeah.

Speaker A:

They really know their stuff.

Speaker C:

Yeah.

Speaker C:

They're like big names in the driving instruction world.

Speaker A:

Definitely.

Speaker A:

Yeah.

Speaker C:

So having access to like their insights.

Speaker A:

Yeah.

Speaker A:

Especially if you would be pretty value.

Speaker A:

Want to like grow your business or something.

Speaker C:

Exactly.

Speaker C:

Especially for, you know, people who are trying to like take it to the next level.

Speaker A:

Yeah, exactly.

Speaker C:

And on top of all that.

Speaker A:

Okay.

Speaker C:

Like all that free content, there's more.

Speaker A:

They also offer a premium subscription with like extra perks and stuff.

Speaker C:

Like what?

Speaker A:

So the premium subscription gives you access to things like standard checklists.

Speaker C:

Uh huh.

Speaker A:

But they're broken down by competency.

Speaker C:

Oh, interesting.

Speaker A:

Which, I mean, that seems like it'd be super helpful for any instructor.

Speaker C:

Yeah.

Speaker A:

But especially someone who's newer to the profession.

Speaker C:

Absolutely.

Speaker C:

Yeah.

Speaker A:

Could you break those checklists down for me?

Speaker C:

Oh, sure.

Speaker C:

Yeah.

Speaker A:

Like, I'm not a driving instructor.

Speaker C:

Right, of course.

Speaker A:

So what are those?

Speaker C:

Well, so these checklists are basically, they lay out all the skills that a student needs to demonstrate to pass their driving test.

Speaker A:

Okay.

Speaker C:

So it helps instructors, like, make sure they're covering all the bases and that their students are, like, fully prepared when that test day comes.

Speaker A:

Makes sense.

Speaker C:

Like, you know, imagine you're teaching and you've got this checklist.

Speaker A:

Right.

Speaker C:

You can just go through it.

Speaker A:

Yeah.

Speaker C:

And make sure they can do all these things.

Speaker A:

Exactly.

Speaker C:

And, you know, they'll be ready.

Speaker A:

No surprises.

Speaker C:

Yeah, exactly.

Speaker C:

No surprises.

Speaker A:

I could see how that would be, like, a relief for both.

Speaker C:

Totally.

Speaker A:

The instructor and the student.

Speaker C:

Especially for new instructors.

Speaker A:

Yeah, especially new instructors.

Speaker C:

It's like having a roadmap.

Speaker A:

Oh, that's a good way to put it to success.

Speaker C:

Right?

Speaker A:

A roadmap.

Speaker A:

Yeah.

Speaker C:

Yeah.

Speaker A:

So you know exactly what you need to cover.

Speaker C:

Right.

Speaker A:

And the student knows what they need to be able to do.

Speaker C:

Exactly.

Speaker A:

And then everyone's happy.

Speaker C:

And less stress.

Speaker A:

Less stress.

Speaker A:

Less stress.

Speaker C:

Yeah.

Speaker A:

So it's not just about passing the test.

Speaker C:

No, no, no.

Speaker A:

Right.

Speaker C:

There's more to it.

Speaker A:

The premium subscription.

Speaker A:

I mean, this is pretty cool.

Speaker C:

What is it?

Speaker A:

It also offers, like, insights into different ways to run a driving school.

Speaker C:

Oh, okay.

Speaker A:

Like, they want you to think outside the box.

Speaker C:

That's cool.

Speaker A:

And explore alternative business models.

Speaker C:

Like what?

Speaker A:

So maybe you want to specialize in teaching nervous drivers.

Speaker C:

Yeah, yeah.

Speaker A:

Or offering online courses.

Speaker C:

Interesting.

Speaker A:

Like, there are all these different possibilities.

Speaker C:

So they're really pushing people to think differently.

Speaker A:

Yeah.

Speaker C:

It's like, be more entrepreneurial.

Speaker A:

Yeah.

Speaker A:

Be more entrepreneurial.

Speaker C:

I like that.

Speaker A:

Yeah.

Speaker A:

Find your niche, you know?

Speaker A:

Yeah.

Speaker A:

So I think it's really cool how they're like.

Speaker C:

Yeah.

Speaker A:

Pushing instructors to think bigger.

Speaker C:

I agree.

Speaker A:

Yeah.

Speaker A:

Like, take control of their careers.

Speaker C:

Yeah.

Speaker A:

And, like, find success on their own terms.

Speaker C:

That's inspiring.

Speaker A:

It is.

Speaker A:

And to give you, like, a sense of how all this plays out.

Speaker C:

Yeah.

Speaker A:

They have, like, a bunch of testimonials.

Speaker C:

Cool.

Speaker A:

From real driving instructors.

Speaker C:

Love that.

Speaker C:

Love that.

Speaker A:

Yeah.

Speaker A:

It's always good to hear from the people who are actually using the product.

Speaker C:

Right.

Speaker C:

Absolutely.

Speaker A:

So one guy, Stefan.

Speaker A:

Plus, he talks about how the podcast has helped him grow both personally and professionally.

Speaker C:

Wow.

Speaker A:

And he specifically mentions how valuable the premium content is.

Speaker C:

Okay.

Speaker A:

And, like, the range of topics that they cover.

Speaker C:

So it's not just the basic stuff.

Speaker C:

He's really diving deep.

Speaker A:

Yeah.

Speaker A:

He's really taking advantage of everything they offer.

Speaker C:

Yeah.

Speaker A:

Then you have Joe Wilson.

Speaker C:

Okay.

Speaker A:

And they really emphasize the, like, sense of community.

Speaker A:

Oh, interesting that the podcast provides.

Speaker C:

Okay.

Speaker A:

Like, they feel like they're part of something bigger.

Speaker C:

Yeah.

Speaker A:

And that they're not alone, you know?

Speaker A:

Oh, but that's helpful in the challenges of being a driving instructor.

Speaker C:

Yeah.

Speaker C:

Because it can be kind of lonely, right.

Speaker A:

Yeah, I would think so.

Speaker C:

Just you in the car, the student, all day long.

Speaker C:

Yeah, that's a good point.

Speaker A:

Yeah.

Speaker A:

So having that support system, I think, would be.

Speaker C:

Yeah, I can see that being really valuable.

Speaker A:

Really valuable.

Speaker A:

Yeah.

Speaker A:

And, like, Joe specifically mentions enjoying the premium content from people like Bob Morton, Chris Benstead.

Speaker C:

Oh, yeah.

Speaker C:

Yeah.

Speaker A:

And Santa Harper.

Speaker C:

Big names.

Speaker A:

Yeah, the big names.

Speaker C:

Yeah.

Speaker A:

And, like, last but not least, there's Les Hopkinson.

Speaker C:

Okay.

Speaker A:

And they rave about, like, how practical the advice is.

Speaker C:

Okay.

Speaker A:

They say it's actually helped them make improvements to their business and their teaching methods.

Speaker C:

That's what you want, right?

Speaker A:

Yeah.

Speaker A:

Like, what's the point if it's not actionable?

Speaker C:

Exactly.

Speaker C:

You want to be able to take something away from it.

Speaker A:

Yeah, exactly.

Speaker C:

And actually apply it to your life.

Speaker A:

Exactly, exactly.

Speaker C:

And improve things.

Speaker C:

So it sounds like it's not just theory.

Speaker C:

It's, like, real practical stuff that you can actually use.

Speaker A:

Yeah.

Speaker A:

Tips and tricks of the trade and all that stuff.

Speaker A:

So there we have it.

Speaker C:

Yeah.

Speaker A:

We've taken a look at the instructor podcast.

Speaker C:

Sounds like a great resource, which seems.

Speaker A:

Like a pretty incredible resource for anyone looking to become a better driving instructor.

Speaker A:

Not just in terms of, like, your teaching skills, but, like, business savvy.

Speaker C:

Yeah.

Speaker A:

And, like, overall professional growth.

Speaker C:

Totally.

Speaker C:

The whole package.

Speaker A:

The whole package.

Speaker A:

Yeah.

Speaker C:

Yeah.

Speaker A:

So I guess, like, thinking about all the different aspects of the job that they cover.

Speaker C:

Yeah.

Speaker A:

Like coaching, business.

Speaker C:

Yeah.

Speaker A:

Even mindfulness.

Speaker C:

Wow.

Speaker C:

Yeah.

Speaker C:

There's a lot there.

Speaker A:

What area, like, resonates most with you?

Speaker C:

That's a good question.

Speaker A:

Like, if you were a driving instructor, what would you want to focus on?

Speaker C:

You know, I think for me, I'd be most interested in the business side of things.

Speaker A:

Okay.

Speaker A:

Yeah.

Speaker C:

Because that's what I feel like I could learn the most, you know, like, how to really market myself, how to attract more students.

Speaker A:

Exactly.

Speaker C:

How to manage my finances effectively.

Speaker A:

Yeah.

Speaker A:

The stuff they don't teach you.

Speaker C:

Exactly.

Speaker A:

In driver's ed.

Speaker A:

Right.

Speaker C:

Yeah.

Speaker C:

So that would be my focus.

Speaker A:

Yeah.

Speaker C:

But it's great that they offer so much variety because there really is something for everyone.

Speaker A:

Yeah, exactly.

Speaker A:

If you're looking to, like, up your game and find success in the world of driving instruction.

Speaker C:

Yeah.

Speaker A:

Seems like the instructor podcast is a good place to start.

Speaker C:

Definitely a great resource.

Speaker A:

Yeah.

Speaker A:

A great starting point.

Speaker C:

Yeah.

Speaker A:

All right, well, thanks for diving in with me today.

Speaker C:

Yeah, this was really interesting.

Speaker A:

We'll see you next time.

Speaker C:

Okay.

Speaker A:

Sounds good for another deep dive.

Speaker C:

Bye.

Speaker B:

The instructor podcast with Terry Cook.

Speaker A:

Talking with leaders, innovators, experts, and game.

Speaker B:

Changers about what drives them.

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About the Podcast

The Instructor
Talking to leaders, innovators and experts from inside and outside the driving instructor industry
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.

I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.

To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
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About your host

Profile picture for Terry Cook

Terry Cook

A driving instructor for 6 years and a podcaster for 6 months!