TikTok Tips for Driving Instructors - How to Go Viral without Clickbait

Terry Cook: 00:00:01

The Instructor Podcast with Terry Cook talking with leaders, innovators, experts and game changers about what drives them.

Keenan La: 00:00:09

Welcome to the Instructor Podcast.

Keenan La: 00:00:11

This is a show that helps you become an even more awesome driving instructor.

Keenan La: 00:00:15

And as always, I am your mediocre horse, Terry Cook.

Keenan La: 00:00:18

And I'm delighted to be even more delighted that you have chosen to listen because today we are wrapping up season nine talking all things tick tock.

Keenan La: 00:00:28

And who better to join me than the face and brains behind the first car social media, Keenan LA so if you're looking to grow your driving school social media, this is the episode for you as Keenan explains where to start, how to go viral and how to find the balance between clickbait and useful content.

Keenan La: 00:00:48

And I'm delighted to have this technology season sponsored by my Drive Time, the industry's premium award winning business management app.

Keenan La: 00:00:56

Find out more@mydrivetime.co.uk and if you're enjoying these episodes, make sure you subscribe to the Instructor podcast email and WhatsApp channel.

Keenan La: 00:01:05

You can find links in the show notes or on the website, but for now, let's get stuck into the show.

Keenan La: 00:01:12

So I am now joined by Keenan La.

Keenan La: 00:01:15

Now, Keenan, welcome to sh, your first time on the Instructor podcast.

Terry Cook: 00:01:18

Thank you very much, Terry.

Terry Cook: 00:01:19

Great to be here.

Keenan La: 00:01:20

ung Driver Focus this year in: 2024

Keenan La: 00:01:34

And it was when I saw you in person, that Young Driver Focus that I was really impressed because it was hearing you talk about the reasons why you do the things you do was like, ah, right, okay.

Keenan La: 00:01:44

Because you don't always see the method behind the madness.

Keenan La: 00:01:47

So at that point I decided I need Keenan on the show and it was, where do I fit him in?

Keenan La: 00:01:52

And it's during this tech season.

Keenan La: 00:01:54

This is, this is technology, it's modern technology.

Keenan La: 00:01:56

So.

Keenan La: 00:01:57

So, yeah, big thank you for joining us.

Keenan La: 00:01:59

But you're, as you say, you're kind of the face almost of first car.

Keenan La: 00:02:03

You, you do some of the videos for the honest truth.

Keenan La: 00:02:06

But for those that don't know, do you want to just tell us a little bit about you and a little bit about what you do?

Keenan La: 00:02:11

Sweet.

Terry Cook: 00:02:11

Yeah, sure.

Terry Cook: 00:02:12

So I moved to London when I was 18.

Terry Cook: 00:02:14

To be an actor has always been the dream.

Terry Cook: 00:02:16

Still is.

Terry Cook: 00:02:16

I actually am.

Terry Cook: 00:02:17

I think I've realized and I'm living the dream.

Terry Cook: 00:02:18

I'm an actor in London performing.

Terry Cook: 00:02:20

It then became presenting work.

Terry Cook: 00:02:22

Actually, instantly I've told this to a lot of people, but very quickly, my first audition ever in London was with first car and it was a presenting gig to present road safety videos for an insurance company.

Terry Cook: 00:02:32

Uses a black box.

Terry Cook: 00:02:33

So if they, if they break too harshly, a video of me will pop up going, hey, don't break too harshly.

Terry Cook: 00:02:37

Try this instead.

Terry Cook: 00:02:38

And that was the first job.

Terry Cook: 00:02:39

And then first car just kept coming back.

Terry Cook: 00:02:42

I must have done really well the first time.

Terry Cook: 00:02:43

Wanted me back more and more and I loved it.

Terry Cook: 00:02:45

I earned so much experience and learned so much with them especially.

Terry Cook: 00:02:50

It was like a small group of people.

Terry Cook: 00:02:51

And at that time as well, it was given.

Terry Cook: 00:02:53

They sent me the scripts and I would read the script.

Terry Cook: 00:02:55

So it wasn't really me going, yeah, road safety.

Terry Cook: 00:02:57

Yeah, I want to be part of it.

Terry Cook: 00:02:59

It was when time went on and it was on my 4th, 5th, 6th first car shoot and I was, you know, really making movements and spaces and people would recognize me, I'll get invited to events, all that sort of stuff.

Terry Cook: 00:03:08

Realized, hey, this is really cool.

Terry Cook: 00:03:10

Especially it happened at the same time where I passed my driving test and got my own car and was driving to London from Coventry, where I grew up and doing all these things at the same time.

Terry Cook: 00:03:19

I was learning all these road safety tips and it was a nice.

Terry Cook: 00:03:24

In the space of like six, seven months, I went from living in Coventry wondering what to do.

Terry Cook: 00:03:28

Know what I'm going to do with no job to go, oh, I'm in London driving with my brand new car and I'm acting and doing everything.

Terry Cook: 00:03:34

So as you said, as I like to tell people, learning to drive, which is presume for yourself as you do as an adi, learning to drive is like that proper next step into adulthood.

Terry Cook: 00:03:42

It's the first test you take where if you don't pass, you might actually hurt people.

Terry Cook: 00:03:46

You can fail your maths test and you're going to be all right, you can retake it, you can fail your English test, you'll be all right, you can retake it.

Terry Cook: 00:03:51

No one's going to get hurt.

Terry Cook: 00:03:52

Maybe your future, maybe.

Terry Cook: 00:03:53

But, you know, also whatever.

Terry Cook: 00:03:55

But with driving, you know, it's the first time ever you've been an actual adult and you have to put other people's lives in perspective and in your hands, both people in your car or the people on the roads and, you know, vulnerable road users.

Terry Cook: 00:04:06

So I think it was at that time where I was learning all that at the same time as doing it.

Terry Cook: 00:04:11

And the passion started to grow from there to the point where in Covid where all my other work, all acting work was stopped, all First Car work had stopped.

Terry Cook: 00:04:19

I was sitting going, I need to do something, you know, self employed life, I can't just not have money.

Terry Cook: 00:04:23

Everyone had furlough for a good bit, but you know, for a lot of self employed it was like what?

Terry Cook: 00:04:27

That's it?

Terry Cook: 00:04:27

No money and rent was still coming.

Terry Cook: 00:04:29

Then I thought, well I'm chronically online, the Gen Z and me, I'm always on TikTok, I'm always scrolling.

Terry Cook: 00:04:34

How about I use my media training, which I didn't a level and make TikToks road safety TikToks for first car.

Terry Cook: 00:04:41

Whoa, whoa, whoa.

Terry Cook: 00:04:42

So I made this massive plan.

Terry Cook: 00:04:43

,: 4000

Terry Cook: 00:04:51

Love him to bits.

Terry Cook: 00:04:52

You know, I owe a lot to him for being in this space but you know, the one, his one caveat is he's not Gen Z.

Terry Cook: 00:04:57

So I was like, look, I know what TikTok is, let me help you.

Terry Cook: 00:04:59

And I wrote loads of scripts as well, all in the back, all of me just basically going on, please let me do this.

Terry Cook: 00:05:04

And naturally First Car was like, oh yes, please let's do this.

Terry Cook: 00:05:08

And it started to grow from there.

Terry Cook: 00:05:09

It was more of a passion project, sort of helping me out and it's getting bigger and bigger and bigger to the point where James like First Car altogether was like, this is great, let's make road safety TikToks especially in a space where TikTok, you know, there's just so many con, so much content, so many content creators, so much is going on.

Terry Cook: 00:05:25

It is a ever flowing river of everything.

Keenan La: 00:05:29

Well, there's loads of stuff on back on there.

Keenan La: 00:05:31

But there's more interesting point.

Keenan La: 00:05:32

You said like you started that initial work with First Car sort of around the time you passed your driving test.

Keenan La: 00:05:38

And I'm keen to ask you this because I know as driving instructors, most of us, when we become instructors, we don't necessarily become instructors to make the road a safer place.

Keenan La: 00:05:47

Road safety isn't the forefront of his brain, it's the other stuff and then that evolves as we go along.

Keenan La: 00:05:52

So I'm wondering that initial work with First Car, did that change your approach to driving?

Terry Cook: 00:05:58

Nice.

Terry Cook: 00:05:59

Yeah, definitely, for sure.

Terry Cook: 00:06:00

I think when we first started it was like in the scripts I would learn a fact or a statistic and I Thought, that's interesting.

Terry Cook: 00:06:06

Just naturally probably go subconsciously where now I'm not even thinking about it.

Terry Cook: 00:06:09

I just know not to do these things because of what I said back when I know the severity of it.

Terry Cook: 00:06:14

And then as time went on, definitely for sure, I found myself going, always my.

Terry Cook: 00:06:18

It's sort of my brand now, you know, as much as it should be everyone's thing anyway, but definitely much more emboldened and strengthened at the foundations of like, look, I am teaching people or helping people to become safer on the roads.

Terry Cook: 00:06:30

Of course I'm going to follow everything I'm doing and actually enjoy, have this nice pride about it as well and really enjoy the idea that I'm the safest on the road or like I'm not doing that or I'm keeping to the speed limit and it feels a lot better and safer.

Terry Cook: 00:06:42

I enjoy it a lot more because of that, because I know that I'm doing everything.

Terry Cook: 00:06:46

I hopefully, you know, I am doing everything I can to stay safe on the road.

Terry Cook: 00:06:49

But yeah, for sure.

Terry Cook: 00:06:50

Working first cars open my eyes to a lot of things.

Terry Cook: 00:06:52

I have the benefit of knowing how severe collisions are or KSIS or anything like that without ever having to be in one because it's usually like, you know, the bad boy racers and all those, whoever they are, the demographic people, you know, the younger drivers basically are a lot more.

Terry Cook: 00:07:06

Yeah, it doesn't matter.

Terry Cook: 00:07:07

As soon as something really bad happens, then it matters the most to them and at that point, obviously it's too late.

Terry Cook: 00:07:12

That's what I try and teach people.

Terry Cook: 00:07:13

I'm always the guy, I'm always helping my friends.

Terry Cook: 00:07:15

When I see me, you, you know, I'm the guy.

Terry Cook: 00:07:17

Like, seat belts on, make sure we're not moving.

Terry Cook: 00:07:20

No, what's that?

Terry Cook: 00:07:21

What are you doing?

Keenan La: 00:07:22

I like it, but I mean, look, that first car account is one of the few that I recommend to learners because I do think it's done well and we'll maybe come back sort of that in more detail later.

Keenan La: 00:07:32

But I want to ask you around the content you said before that was that social media aspect was kind of your baby, if you like.

Keenan La: 00:07:39

Is.

Keenan La: 00:07:39

Is that your, is that the thing you're in charge of?

Keenan La: 00:07:42

Do you make the bulk of the content?

Keenan La: 00:07:44

Is it a collaboration?

Keenan La: 00:07:45

Do you get ideas from elsewhere?

Terry Cook: 00:07:47

Nice.

Terry Cook: 00:07:47

So for the longest time it was.

Terry Cook: 00:07:50

I would.

Terry Cook: 00:07:50

All the ideas would come to me, I'd figure them out, write loads of scripts or loads of headlines, excuse me, video title, shall we say, and then I'd write the scripts after and for the Soul still pretty much for that, it's still me.

Terry Cook: 00:08:01

And then the first two years it was just completely me.

Terry Cook: 00:08:04

I'd write it all, edit it all, produce it all, film it all, act it, all of the above all together.

Terry Cook: 00:08:08

And then I'd send it to first car to be confirmed.

Terry Cook: 00:08:10

They'd be like, can you change this especially in the scripts, like could you maybe.

Terry Cook: 00:08:13

Can't say that or there's probably a better way to say this.

Terry Cook: 00:08:15

Of course got a bit of regulation.

Terry Cook: 00:08:17

And then now as time's gone on, we're getting a lot more people involved and it's getting a lot bigger.

Terry Cook: 00:08:21

We're trying to push it a bit more and get another road safety partnerships in.

Terry Cook: 00:08:24

And with that comes a lot more bureaucracy.

Terry Cook: 00:08:26

I chose the term.

Terry Cook: 00:08:27

We've got a lot more people checking, which is sweet.

Terry Cook: 00:08:29

It's keeping me on my toes.

Terry Cook: 00:08:30

I'll write a whole script going, that's wicked, I'll love that.

Terry Cook: 00:08:32

And they go, well actually no, we can't say that because of this and make sure we can we say it like this.

Terry Cook: 00:08:36

I'm like, oh, do you know what?

Terry Cook: 00:08:36

Yeah, you're absolutely right.

Terry Cook: 00:08:38

And so now the process is first car.

Terry Cook: 00:08:41

I call it the science.

Terry Cook: 00:08:42

There's so much that I can't act like I definitely know about.

Terry Cook: 00:08:45

There's like ways you can teach people or help people or guide people, especially in road safety, to make them come to their own conclusions.

Terry Cook: 00:08:50

However, it is all the science behind it.

Terry Cook: 00:08:52

So first cloud now implemented a lot more heavy science backed, research backed ways or topics or you know, ways to help teach people things.

Terry Cook: 00:09:01

And I implement that in my scripts because as that's the whole, there's the whole ballpark of making the content and then there's the other ballpark of making content that will hopefully go viral and is more engaging, especially with road safety, that those two things don't really, really combine.

Terry Cook: 00:09:16

You know, there's not like, oh, who's the most famous road safety, what's the term road safety content creator influencer in the world.

Terry Cook: 00:09:23

It's not really a thing that people are going, oh yeah, sweet.

Terry Cook: 00:09:25

Did you see the way he stocks and used his brakes?

Terry Cook: 00:09:27

Ah, so it's a, it's a tough, it's a tough mountain to climb, but people still do it.

Terry Cook: 00:09:32

I commend, especially in the driving instructor space for sure they've figured out, you know, ways to create content, make it engage in hooking and you know, viral.

Keenan La: 00:09:40

I love that.

Keenan La: 00:09:41

And again, a couple of things I want to touch back on because it interested me that the difference in expertise, like one of the things you said there was you're not the expert in the science, but you know how to make things go viral.

Keenan La: 00:09:54

You know, the social media side.

Keenan La: 00:09:55

And I don't think, and I'll be interested in your thoughts on this because I don't think enough people put those things together.

Keenan La: 00:10:01

I think that a lot of people see that.

Keenan La: 00:10:04

We'll use instructors as example.

Keenan La: 00:10:05

Use me as example.

Keenan La: 00:10:07

I'm a driving instructor.

Keenan La: 00:10:07

Therefore I can now go and do social media.

Keenan La: 00:10:10

I don't need any help from anyone.

Keenan La: 00:10:11

I, I, because I can go and talk about how to change gear, but it don't work like that because I'm not an expert in how to create social media.

Keenan La: 00:10:19

Do you see that problem occurring where an experts think that because they're an expert in one thing, they're an expert.

Terry Cook: 00:10:23

In everything, not necessarily a problem or an issue.

Terry Cook: 00:10:27

It's a case of anyone who wants to be a content creator, whatever your expertise, and you don't even necessarily have to be an expert in it.

Terry Cook: 00:10:33

A lot of these people are the most famous people in the world were anything they were, literally I want to be a streamer and then they become the expert because they've been doing it for so long, it'd be the case for anyone.

Terry Cook: 00:10:42

My position, your position, you just keep going.

Terry Cook: 00:10:44

And because it's an ever flowing river of content now on these scrolling reels and social TikTok and stuff, it's a case of just keep going, keep pushing, keep putting your own little pebble in the river and hopefully it floats.

Terry Cook: 00:10:53

Hopefully it gets engaged viral.

Terry Cook: 00:10:55

And slowly but surely you'll start getting a bit more views, a bit more traction.

Terry Cook: 00:10:59

You'll have that random one video that goes really viral.

Terry Cook: 00:11:01

Like what this video out of all the videos, the one I didn't really, you know, think that much about is, oh yeah, that'll be all right.

Terry Cook: 00:11:06

It's now my most viral video of the month.

Terry Cook: 00:11:08

Okay, crazy.

Terry Cook: 00:11:09

And you want it.

Terry Cook: 00:11:09

And then it's a case of do you learn?

Terry Cook: 00:11:11

How do you learn the lessons from that video?

Terry Cook: 00:11:14

What made it viral?

Terry Cook: 00:11:15

Was it the title, was it the content, was it the person, was it just.

Terry Cook: 00:11:18

Again, I think a lot of it's based on luck.

Terry Cook: 00:11:20

You've got to have the decent content of something that's engaging.

Terry Cook: 00:11:22

But with the way TikTok works it, you know, it batch releases to a certain set of people and depending on how many people have that, that batch, like it, or engage with it or view it, it will then send it to a Bigger batch or maybe a smaller batch.

Terry Cook: 00:11:34

You can get a batch of hundred people that love or learning to drive just by chance.

Terry Cook: 00:11:38

And just like that, you know that that video became viral.

Terry Cook: 00:11:40

It could be.

Terry Cook: 00:11:40

Look, there's a lot of stuff adds into it.

Terry Cook: 00:11:43

So the idea of being an expert before or like the, you know, being an expert before you start posting is sweet.

Terry Cook: 00:11:50

Amazing post about that thing you're an expert in.

Terry Cook: 00:11:52

But you'll only learn how to be better at social media by doing it.

Terry Cook: 00:11:55

And keep going and keep going.

Terry Cook: 00:11:56

There's probably stuff that someone could post something today that I've never done and I could learn from it just because that's what they managed to figure out.

Terry Cook: 00:12:02

It's a.

Terry Cook: 00:12:02

It's a, you know, very malleable, very nuanced.

Keenan La: 00:12:05

I think I'm more thinking of the help we can get, the learning we can have.

Keenan La: 00:12:10

Because you spoke before about your media training that you did at university.

Keenan La: 00:12:13

And when I started this podcast, I went and spoke to some people that I knew was kind of fairly prominent podcasters and in this industry.

Keenan La: 00:12:21

Okay, how can I get the best possible start with this?

Keenan La: 00:12:24

And there's nothing wrong, in my opinion at least of just going and making a start.

Keenan La: 00:12:29

Not asking for any help, just going and doing your thing.

Keenan La: 00:12:31

But I think that learners come to us to help them learn to drive.

Keenan La: 00:12:36

You know, I could come to you to help me create this content.

Keenan La: 00:12:39

Essentially, that's what I'm doing today.

Keenan La: 00:12:40

You know, listeners, even if they just listen to this episode, hopefully they'll get some good ideas on how to start.

Keenan La: 00:12:46

But just kind of from a pure, purely personal curiosity perspective.

Keenan La: 00:12:50

I want to check on some of you said because it amused me slightly.

Keenan La: 00:12:54

Did you say you often will get the title for something and then create the script following You've got the title?

Terry Cook: 00:13:00

Yes, absolutely.

Terry Cook: 00:13:01

So I will have a title writing session where all I would do is hopefully the ideas are floating the in the whatever space, either dimension and they'll come into my mind.

Terry Cook: 00:13:09

Oh, that's a good one.

Terry Cook: 00:13:10

Top three tips to draw to learning to drive in the city center.

Terry Cook: 00:13:13

Or next video like, oh, a funny one where it's.

Terry Cook: 00:13:16

What is this?

Terry Cook: 00:13:17

It's a seat belt.

Terry Cook: 00:13:18

And then that's the video.

Terry Cook: 00:13:19

You know, one of those silly things like that.

Terry Cook: 00:13:22

And then something else will come in.

Terry Cook: 00:13:23

It's like, oh, what to do an anxiety with roundabouts.

Terry Cook: 00:13:26

How to overcome that.

Terry Cook: 00:13:27

And I just keep doing just titles, not scripts, just titles, ideas.

Terry Cook: 00:13:31

Next, you know, you have like 50, 100 video titles and then it's a case of when it's time to write a script.

Terry Cook: 00:13:37

Look, go back to that.

Terry Cook: 00:13:38

Be like, oh, what?

Terry Cook: 00:13:38

What can I take from here?

Terry Cook: 00:13:39

Oh, I like that one.

Terry Cook: 00:13:40

Let's write that title.

Terry Cook: 00:13:41

Let's write that script.

Terry Cook: 00:13:41

Excuse me.

Terry Cook: 00:13:42

And then it's a case of you can even combine two, three different videos into one or video titles.

Terry Cook: 00:13:47

That's just one creative process of it.

Terry Cook: 00:13:49

Another one I loved, I used to do a lot was when I was driving was like, just make notes of something that happens that's relatable.

Terry Cook: 00:13:55

Back when I was doing a lot more relatable content and, you know, the more funny stuff probably more likely to go a bit engage a bit more viral.

Terry Cook: 00:14:00

It's like when you drive and there's a, you know, police car drives past you and it's, oh, oh, now suddenly got a driving instructor in the car and I'm doing all my checks and doing everything that sort of funny things like why, why, you know, you were driving fine before.

Terry Cook: 00:14:11

But our brain goes into, oh, just in case they're watching me again.

Terry Cook: 00:14:14

So relatable stuff like that, that would happen usually when I'm driving.

Terry Cook: 00:14:16

So what I'd have to do is call a friend or if I'd stop or pause.

Terry Cook: 00:14:21

There's those different ways they quickly, like soon, like repeat the video idea in my mind.

Terry Cook: 00:14:26

Okay, I'm going to be stopping in five minutes.

Terry Cook: 00:14:27

Just remember this, remember this, remember this.

Terry Cook: 00:14:29

When I park up and be like, quit my notes.

Terry Cook: 00:14:31

So I have like a note to my phone from like after driving, like writing down video ideas.

Terry Cook: 00:14:35

Quick, quick, quick, quick.

Terry Cook: 00:14:36

There are so many that I've forgotten.

Terry Cook: 00:14:38

And I'll park my.

Terry Cook: 00:14:39

Oh, my.

Terry Cook: 00:14:39

I remember I had a really good idea.

Terry Cook: 00:14:41

I have no idea what the idea was.

Terry Cook: 00:14:43

So it's a case of just keeping your mind open no matter where you are.

Terry Cook: 00:14:46

Hey, this would be good content.

Terry Cook: 00:14:47

Potentially.

Terry Cook: 00:14:48

This might be a good video, potentially.

Keenan La: 00:14:51

Your creative process sounds remarkably similar to mine.

Keenan La: 00:14:55

I've got to a point now where I'm putting 90 minutes between my driving lessons because of the number of times I need to pull up and Joel's ideas.

Keenan La: 00:15:04

But can you touch on there about the more relatable content and the road safety content, if you like.

Keenan La: 00:15:10

And I think this is quite a big question, but I'm really interested in your thoughts on it.

Keenan La: 00:15:15

And it's how do we create?

Keenan La: 00:15:18

I've even wrote this one down so I'll say it proper.

Keenan La: 00:15:20

How do we create engaging content that gets eyeballs but isn't either clickbait or misinformation?

Terry Cook: 00:15:26

Nice.

Terry Cook: 00:15:27

It's usually the first milliseconds of a video on TikTok Instagram reels the ever flown river the scrolling type ones it's you've got to hook them straight away and have their eyes see something they've not really seen before.

Terry Cook: 00:15:39

That's always what I always every single video I do I will make sure look what has this got that I've never seen in a video before?

Terry Cook: 00:15:46

Try and be push myself I think too much of anything is bad and probably at times where I'm really trying to push the envelope it might be like bring it back to its basics which I've started to do recently I've had some advice and tips from friends comments was like yeah just so much is going on in the screen and in my head it's like yeah because no one's ever done this before.

Terry Cook: 00:16:00

Yeah maybe for a reason and I've done it before but it's always do more and then figure out what that works and take a bit off each time don't have massive subtitles, maybe smaller subtitles because people can see the content.

Terry Cook: 00:16:12

It's about trying new things each time figure out what works and as soon as something works and goes viral what can you learn from that?

Terry Cook: 00:16:19

What can you take from that?

Terry Cook: 00:16:20

Oh so for example our most viral view video this year I had the title come on and screen covering my face completely as I was saying it something I've not done before something that you would argue that previously my rules were don't cover your face.

Terry Cook: 00:16:32

Don't cover the person's face as they're speaking.

Terry Cook: 00:16:33

They want you know people like to see someone's eyes when they're speaking but by doing that for some reason it came viral and it worked for that moment Then my lesson learned from that was oh cover my face every time when I speak and then after a while when that didn't work it's like okay, back to the drawing board.

Terry Cook: 00:16:46

What else works?

Terry Cook: 00:16:48

Figure it out.

Terry Cook: 00:16:48

Just something new.

Terry Cook: 00:16:49

It's called the something I mentioned in the young drivers forum the Kaizen approach which is what the company Toyota I think implements some others as well the idea of small very small implemental changes to your company, your business in this idea, our content just to see what works and learn from it that little bit that worked or a longer video worked this time so maybe we'll try a bit longer videos for the next month or this color the green colors for the subtitles work.

Terry Cook: 00:17:16

Maybe that was the thing the content over breaking harshly that was really nice this time these small Little things just take like a little step in ladder, just grow.

Terry Cook: 00:17:24

You don't want to make.

Terry Cook: 00:17:25

You want to spend all your time on one big video and it's a minute long and you've put so much time and effort and energy in it and you love it and it's your passion.

Terry Cook: 00:17:33

Like this is the video that's going to make me.

Terry Cook: 00:17:34

I'm going to get 100,000 followers from this and you post it and 300 people see it.

Terry Cook: 00:17:39

You get four likes and you're like, why does everybody hate me?

Terry Cook: 00:17:43

It's okay, I'm fine about.

Terry Cook: 00:17:45

You've got to not get your hopes up in this game for sure because it is similar to acting.

Terry Cook: 00:17:50

In my acting life, it's rejection all the time.

Terry Cook: 00:17:53

I.

Terry Cook: 00:17:53

People apply for jobs once a year maybe you know, if you lose, if you get a job once a year.

Terry Cook: 00:17:57

But for acting, it's applying for jobs a week, every week, getting said no, getting rejected for a job every week.

Terry Cook: 00:18:03

And that's not.

Terry Cook: 00:18:03

People have to.

Terry Cook: 00:18:04

You have to develop a thick skin for that.

Terry Cook: 00:18:06

And it's the same for content creation.

Terry Cook: 00:18:08

Post what you love, make sure you love it, of course, and it's great video of great content.

Terry Cook: 00:18:13

But do not worry, do not care.

Terry Cook: 00:18:15

It's weird.

Terry Cook: 00:18:16

But don't care if it doesn't go viral because it's okay because you can try again.

Terry Cook: 00:18:19

It could be the same video.

Terry Cook: 00:18:20

I've had videos where I just changed the first five seconds, reposted in a couple of months, boom.

Terry Cook: 00:18:25

The most viral video of that week.

Terry Cook: 00:18:26

And it's the same video that got nothing before.

Terry Cook: 00:18:28

And it's again that small little change.

Terry Cook: 00:18:30

It came to my mind, I wonder if I changed that video this way.

Terry Cook: 00:18:33

The video I did ages ago and it works.

Terry Cook: 00:18:36

It's a very strange process.

Terry Cook: 00:18:37

You gotta have thick skin.

Terry Cook: 00:18:38

Enjoy the process.

Terry Cook: 00:18:39

You know, that's what it is.

Keenan La: 00:18:40

The, the one that amuses me personally is, is like these podcasts, you know, we'll spend an hour recording, I'll do all the editing, I'll do everything that goes around it, I'll release it and then I'll put a 30 second blooper video out.

Keenan La: 00:18:52

That'll do like four times the amount of the, the actual work of the podcast.

Keenan La: 00:18:56

But yeah, I want to touch back on that question though because I want to dig into the negative aspect of this just a little bit.

Keenan La: 00:19:03

I don't want to make it a negative episode, but one of the things that I see a lot online, I'm on a slight social, social media detox at the minute.

Keenan La: 00:19:11

So.

Keenan La: 00:19:12

But one of the things I did see online a lot was clickbait and misinformation.

Keenan La: 00:19:17

And it.

Keenan La: 00:19:17

Little things.

Keenan La: 00:19:18

Sometimes little things like that you'll get a video on.

Keenan La: 00:19:21

Someone will say, learner fails a driving test.

Keenan La: 00:19:23

And it's like, it's not a driving test.

Keenan La: 00:19:25

You're not allowed to film the driving test, the mock test.

Keenan La: 00:19:27

I get why you put in that, but it's misleading learners because I'll have learners coming to me and saying, I've seen this driving test and you know, this kind of stuff.

Keenan La: 00:19:34

And then there'll be the misinformation out there on videos and it could be a misinformation around, you will fail if you do this on your test.

Keenan La: 00:19:42

You know, that kind of stuff.

Keenan La: 00:19:44

I'm wondering how we find the balance of that, because that is often going to go viral because of the nature of it.

Keenan La: 00:19:51

People like that type of stuff.

Keenan La: 00:19:53

So I suppose my question there is, how do we make sure we're not veering into that territory?

Keenan La: 00:19:57

Is it just the idea of making sure we're sticking to the positive side?

Terry Cook: 00:20:01

Nice.

Terry Cook: 00:20:02

Yeah, for sure.

Terry Cook: 00:20:03

There's a lot of different ways you could try and circumnavigate the idea of the clickbait.

Terry Cook: 00:20:08

If it's not the fake title, as you said, like the driving test.

Terry Cook: 00:20:13

That's not a driving test.

Terry Cook: 00:20:14

I suppose it's a case of each individual person questioning themselves.

Terry Cook: 00:20:18

They look at what they've written and, like, how much of this is true?

Terry Cook: 00:20:21

Is the entire thing 100% truth?

Terry Cook: 00:20:22

Is it 95% truth?

Terry Cook: 00:20:24

For example, if I do like a funny comedy skit where I'm driving and I break a little bit, and then me as my mom go, oh, Jesus, you know, that's like fake things, not really real.

Terry Cook: 00:20:33

We make jokes.

Terry Cook: 00:20:34

Your mom's moms are usually a bit over the top with, you know, if you're driving your speed, which again, it's technically not real, but it's not clickbait either.

Terry Cook: 00:20:43

It's.

Terry Cook: 00:20:43

It's a tough one.

Terry Cook: 00:20:44

We're in a day and age right now, especially of AI and everything that's going on social media.

Terry Cook: 00:20:47

There's just so many people, so many content creators.

Terry Cook: 00:20:49

I can.

Terry Cook: 00:20:50

I remember counting on one hand the amount of YouTubers that had over 5 million subscribers, and now there are hundreds of people with 50 million subscribers I've never heard of before.

Terry Cook: 00:21:00

Like, what.

Terry Cook: 00:21:00

Who is this person?

Terry Cook: 00:21:01

Is the most subscribed person this year.

Terry Cook: 00:21:02

Never even seen a single video.

Terry Cook: 00:21:04

So it's just so saturated right now.

Terry Cook: 00:21:06

So that's why people usually will try these, implement these ideas that will be a bit more clickbaity, try and get them viral.

Terry Cook: 00:21:14

Probably in other spaces where it's not as damaging as something as road safety or as learning to drive, you know, being safe on the roads and create.

Terry Cook: 00:21:24

What's the right term?

Terry Cook: 00:21:25

Having the base foundation knowledge of how to drive, how to hold your steering wheel, all these different things.

Terry Cook: 00:21:29

This is where it starts to affect other people.

Terry Cook: 00:21:31

Probably where other topics don't.

Terry Cook: 00:21:33

But altogether I suppose as we're all born, we're all in society, we're all humans, we're all connected.

Terry Cook: 00:21:38

Yeah, that's probably all interlining.

Terry Cook: 00:21:40

Oh God.

Terry Cook: 00:21:41

I'm trying to.

Terry Cook: 00:21:41

I'm trying to figure out the right way to answer it.

Terry Cook: 00:21:44

What do you do in this situation?

Terry Cook: 00:21:46

Gotta be true to yourself and make sure you're posting content that you would love to see if you were scrolling yourself and you would, you wouldn't be upset at the idea if you've been misled or you know, it's not really true if you did some research.

Terry Cook: 00:21:59

It doesn't take that long to realize that this person I've just watched is not true, it's not real.

Terry Cook: 00:22:04

A lot of people will post advice, for example like you'll see a TikTok, you'll scroll up or a video and it'll be some random person, guy or girl going look, this is what you should do when you've got a bad friend friendship it's like who is this person?

Terry Cook: 00:22:15

Like they have no credentials, they have no exact same for me as well with first.

Terry Cook: 00:22:18

I suppose I've got help with first car and the people behind mind but again even then how do the people know that the person that you're listening to is an expert in it is it has, you know, has the right to say these things is correcting their research or if they've not just written something, you know, I could write, I could start a page right now about how to handle housemates, you know, because I've lived with loads of them in my life.

Terry Cook: 00:22:37

They might not be the true tips, just what people post either.

Terry Cook: 00:22:40

It's for the viewer to look within and go discern from it and go, I'll take 50% of that as truth.

Terry Cook: 00:22:45

50% is false.

Terry Cook: 00:22:46

I think a lot of people take everything as 100 truth when really right now in our day and age we should be falling the opposite.

Terry Cook: 00:22:52

Where you shouldn't really be trusting anything fully with your heart.

Terry Cook: 00:22:56

What you see online just because of all those different factors as I've just said.

Terry Cook: 00:23:00

However, with ADIs it's a different story.

Terry Cook: 00:23:03

You have literally trained for years to be in the position when you're in, to have the area of expertise that you're now in and have that knowledge where you can post a video, you know, a TikTok content, whatever it is.

Terry Cook: 00:23:14

But hey, this is what you should do when you're driving and it's, I'm pretty sure 100% of it will be truthful.

Terry Cook: 00:23:19

You've been trained in that process.

Terry Cook: 00:23:21

You know what you're talking about.

Terry Cook: 00:23:22

You are an expert.

Terry Cook: 00:23:23

If a doctor comes up on a tick tock, you're probably more likely to believe them.

Terry Cook: 00:23:26

But even then it's, it's all by, it's all a bit bonkers and I think I've got, you know, a proper long answer to answer your question of basically, I suppose for ADIs and people listening, whoever's listening your podcast, be true to yourself, do your own re, you know, get it down, make sure what you're saying is correct and truthful and there are ways to be catching and engaging without having to lie or lie is a very strong term.

Terry Cook: 00:23:49

Be a clickbait, shall we say.

Terry Cook: 00:23:50

There are ways to do it especially for ADIs if the content is then driving, you know, there's always, there's infinite ways things can happen on infinite things that can happen once you're learning to drive or when you're on the road.

Terry Cook: 00:24:01

If you set a GoPro up and you're filming it, which is a lot of ADI is what they do.

Terry Cook: 00:24:04

There'll be instant, it'll just be, you know, unique content every single time.

Terry Cook: 00:24:08

There's always a different meet, there's always a different situation on a road that you could never learn.

Terry Cook: 00:24:11

As I presume you tell people you learn so much more after you pass your driving test.

Terry Cook: 00:24:16

Passing your driving test is like near, it's the foundation and nearly every, like you probably didn't learn how to drive in snow, in heavy, heavy rain, in the winds we've just had in Sondera, you know, all that sort of stuff.

Terry Cook: 00:24:25

You don't learn that until you're actually driving and you haven't got an instructor with you.

Terry Cook: 00:24:28

So it's about, you know, keeping on top a little.

Terry Cook: 00:24:31

I think that answers your question.

Terry Cook: 00:24:32

That was ages ago.

Terry Cook: 00:24:33

Sorry about that.

Keenan La: 00:24:34

No, I love the answer and I also love seeing how you worked out and I think the key thing there was the idea of being true to yourself.

Keenan La: 00:24:41

You know, I'll hold my hands up here and I'll be honest that I recently went back through my entire podcast archive and changed some of the titles of the episodes because looking back now, I'm like, oh, that doesn't sit well.

Keenan La: 00:24:52

I mean, I want that one, I'm going to change that one.

Keenan La: 00:24:54

And some of them were just.

Keenan La: 00:24:54

Because they were really bad, just not very good.

Keenan La: 00:24:56

And others were like, yeah, that's, that's a bit clickbaity.

Keenan La: 00:24:59

But you know, even just what you kind of said at the end there, I like the way you phrase that because one of my pet peeves, if someone's saying you learn stripe when you pass a test, and you said that slide differently.

Keenan La: 00:25:11

You said you learn more about driving, so you said something like that.

Keenan La: 00:25:14

More about driving money.

Keenan La: 00:25:15

Of course you do, because you're getting more experience, you're going to come across more scenarios and I love that phrasing.

Keenan La: 00:25:21

I'm going to steal that.

Keenan La: 00:25:21

I'm going to mention that somewhere before I put this episode out.

Keenan La: 00:25:23

edia then, because if ADIs in: 2025

Keenan La: 00:25:35

If they've got that kind of target demographic of maybe 17 to 24 year.

Terry Cook: 00:25:39

Olds, sure, TikTok for me would be number one UK right now, at least, last time I checked, hold the record for the most monthly use users.

Terry Cook: 00:25:48

We are number one in terms of most monthly users across the whole world.

Terry Cook: 00:25:52

That includes USA and Russia as well.

Terry Cook: 00:25:55

Russia is a major big user of TikTok, which is crazy to think about in terms of we have 60 million people here, give or take, in the UK, whereas America has 360 and Russia has, you know, loads.

Terry Cook: 00:26:04

And we're still using it monthly on average, you know, of all the ratios.

Terry Cook: 00:26:08

So with that stat instantly, like, your best bet is TikTok.

Terry Cook: 00:26:11

And then of course, if you're making short form content that is vertical, that can be also implemented into Instagram, which I've learned over the years, or at least what I necessarily learn.

Terry Cook: 00:26:20

What I've seen is that it's so much harder now to grow on Instagram because it's so established and the hashtags and the way the system works, you have to get very lucky.

Terry Cook: 00:26:28

I could argue that with TikTok, as much as I'm saying TikTok, it is a brutal game for social media content creators.

Terry Cook: 00:26:33

There's just so much.

Terry Cook: 00:26:34

If there's so many people now before, there's only, as I say, there's a hundred content creators, that was it.

Terry Cook: 00:26:38

And they're all on YouTube now there's hundreds of thousands and they're everywhere.

Terry Cook: 00:26:42

And there's also streamers who are making content and then people will make content of that content and steal it and reaction clips and it is.

Terry Cook: 00:26:48

There's just so much.

Terry Cook: 00:26:49

So for an ADI right now, if they're thinking about it, which they absolutely should, and it's wicked.

Terry Cook: 00:26:53

I'd say TikTok, Instagram.

Terry Cook: 00:26:56

And the main, your main goal shouldn't be to create viral content in my eyes, it's to be.

Terry Cook: 00:27:02

Create lots of content that you enjoy, that you would like people to see and put it out there and just hope it.

Terry Cook: 00:27:09

And obviously you like to hope that it gets viral and you get more people and more views and more followers and all that jazz.

Terry Cook: 00:27:13

But just enjoy that process.

Terry Cook: 00:27:16

Keep going, keep posting.

Terry Cook: 00:27:17

It didn't work.

Terry Cook: 00:27:18

So be it.

Terry Cook: 00:27:18

I've got all year to post even more and just keep going and going and going.

Terry Cook: 00:27:21

There's no deadline.

Terry Cook: 00:27:23

And a lot of the biggest streamers now, YouTubers, content creators started with like everyone else, zero views and they get 5 and they get 10 and it's that same story.

Terry Cook: 00:27:31

But they all started with posting so much and putting so much effort into knowing that they probably won't get viral.

Terry Cook: 00:27:36

Which I've had to learn.

Terry Cook: 00:27:37

You know, I always learn.

Terry Cook: 00:27:39

I've learned the hard way a lot of times.

Terry Cook: 00:27:40

I've made some real.

Terry Cook: 00:27:41

I spent so long, I spent 10 hours on like a 45 second video just because I want to get it right and perfect and that doesn't work.

Terry Cook: 00:27:49

Classic story.

Terry Cook: 00:27:49

Post it.

Terry Cook: 00:27:50

No views.

Terry Cook: 00:27:50

Ha ha.

Terry Cook: 00:27:51

Why do I do this?

Keenan La: 00:27:53

Why?

Terry Cook: 00:27:54

And yeah, so it's one of those.

Terry Cook: 00:27:55

But for sure, TikTok, as I said, UK smashes so many records for TikTok right now.

Terry Cook: 00:28:00

It's quite interesting.

Terry Cook: 00:28:01

It shouldn't really statistically what it does.

Terry Cook: 00:28:03

And then Instagram as well.

Terry Cook: 00:28:05

And yeah, Facebook's not really the one For Gen Z.

Terry Cook: 00:28:09

16, 17 at that age now don't really use it as much.

Terry Cook: 00:28:13

I know that maybe for families and stuff like that, but not to like scroll per se.

Terry Cook: 00:28:17

I know I've got some friends that sort of do it and it's more of like a.

Terry Cook: 00:28:19

They're an outlier like scrolling on Facebook.

Terry Cook: 00:28:21

Oh, okay, Fair.

Terry Cook: 00:28:22

All right.

Terry Cook: 00:28:23

If you want to do that for sure.

Terry Cook: 00:28:25

And now they're having this weird game.

Terry Cook: 00:28:27

Just bring it to a close.

Terry Cook: 00:28:28

Weird game where before I could send anyone a TikTok link and it'd be fine.

Terry Cook: 00:28:32

Oh, I could view it.

Terry Cook: 00:28:33

That's funny video.

Terry Cook: 00:28:33

Now you have to have a TikTok account.

Terry Cook: 00:28:36

Same for X Twitter.

Terry Cook: 00:28:37

Same for, I don't know, same for Inst.

Terry Cook: 00:28:39

Actually, yeah.

Terry Cook: 00:28:39

Same for Instagram.

Terry Cook: 00:28:40

But I think nearly everyone has an Instagram.

Terry Cook: 00:28:41

I have a couple of friends that own Instagram.

Terry Cook: 00:28:42

Fair play.

Terry Cook: 00:28:43

I'm very jealous.

Terry Cook: 00:28:44

And I'll send them a link.

Terry Cook: 00:28:45

I can't see it.

Terry Cook: 00:28:45

Can you screen grab it for me?

Terry Cook: 00:28:46

I'm like, send you a video.

Terry Cook: 00:28:48

It's a whole mission now.

Keenan La: 00:28:51

It's.

Keenan La: 00:28:51

I'll tell you what, before we move on, I think I want to clarify one thing because we both use the word viral a couple of times.

Keenan La: 00:28:56

So there will be people out there that don't necessarily know what that means.

Keenan La: 00:28:59

You want to explain what you mean when you say something going viral?

Terry Cook: 00:29:02

Sure.

Terry Cook: 00:29:03

So there's a lot of different sections of a video.

Terry Cook: 00:29:06

Videos, views, engagements.

Terry Cook: 00:29:08

Excuse me, videos.

Terry Cook: 00:29:09

The video's views, the video's comments and the video's likes and the video shares and the video's bookmarks.

Terry Cook: 00:29:14

There's all those different things.

Terry Cook: 00:29:16

You know, if you scroll on it, you can do any of those things.

Terry Cook: 00:29:19

You could argue there's no like guarantee, there's no set standards.

Terry Cook: 00:29:23

But with 10,000 views, you could call that viral.

Terry Cook: 00:29:25

For someone, for someone who only gets a hundred views.

Terry Cook: 00:29:27

If you get 10,000 views for that person, that, that is your viral hit.

Terry Cook: 00:29:30

And then you might only get, you might start getting 200 views per video and it's just bumped you up a little bit.

Terry Cook: 00:29:34

The algorithm will then trust you and your content.

Terry Cook: 00:29:36

Like, oh, if these people liked it, then probably they'll like your other content.

Terry Cook: 00:29:39

It'll push it a bit more and it's like a, like exponential the term, like a snowball effect where the more videos you get on a video, the next time more likely, even though it's still like zero point, however much percent more likely that your video get a little bit more viral next time, get a little bit more views.

Terry Cook: 00:29:54

So in my head, if I see video that gets 10,000 views, I will call that viral.

Terry Cook: 00:29:58

Nowhere near like the Mr.

Terry Cook: 00:29:59

Beast level that is the worst performing video of his life ever.

Terry Cook: 00:30:02

What's happened?

Terry Cook: 00:30:02

But for me, I'm like, sweet, that's our most viral video of the week.

Terry Cook: 00:30:05

Love that.

Terry Cook: 00:30:06

And it's a case of naturally as humans, you know, as anything that goes on your, your standards will just get a little bit bigger each time.

Terry Cook: 00:30:13

If you, you know, start getting, if you get a hundred thousand views, ten thousand views will still be wicked.

Terry Cook: 00:30:17

But like, oh yeah, it's not.

Terry Cook: 00:30:18

Now that's small viral and there's medium viral and then there's major viral, which is, it's always, it's always changing for whichever person my viral might not be.

Terry Cook: 00:30:25

Your viral, your viral might not be, you know, As I say, PewDiePie's viral, whoever it is, whichever content creator is.

Terry Cook: 00:30:31

So it's a, it's basically checking it in between with all your other videos and noticing, oh, this one got 10 more comments than any other video this week.

Terry Cook: 00:30:39

This month.

Terry Cook: 00:30:39

Okay, that's my viral video of the week.

Keenan La: 00:30:44

And this is a part of the show where I usually give a shout out to the new signups to the Instructor Premium.

Keenan La: 00:30:50

However, there haven't been any of this last week.

Keenan La: 00:30:52

So instead I'd like to thank you for listening.

Keenan La: 00:30:56

Even if you're not a part of the Instructor Premium membership, I'm still ridiculously grateful to you for listening, sharing, subscribing and giving feedback.

Keenan La: 00:31:05

So thank you.

Keenan La: 00:31:06

It'd be pretty boring without you.

Keenan La: 00:31:08

But if you want to kickstart your CPD, there's currently a 33% discount available on the first month of your membership to the Instructor Podcast Premium.

Keenan La: 00:31:18

And as soon as you sign up, you'll have immediate access to hundreds of hours of video, audio and written training.

Keenan La: 00:31:25

So whether you're looking to grow your business, become a better driving instructor, or get some help looking after your mental health and mindset, sign up to Instructor Podcast Premium.

Keenan La: 00:31:34

To find out more, use a link in the show notes or head to the Instructor podcast dot com.

Keenan La: 00:31:40

But I also want to take a moment to thank my Drive Time for being sponsors of season nine of the Instructor podcast.

Keenan La: 00:31:47

My Drive time currently offer a 30 day free trial and with that you get access to all of their features.

Keenan La: 00:31:54

So to find out more, head over to mydrivetime.co.uk and this comes with my seal of approval.

Keenan La: 00:32:01

But for now, let's get stuck back into the show.

Keenan La: 00:32:04

It's.

Keenan La: 00:32:05

It's interesting because it's only some.

Keenan La: 00:32:06

I kind of learned recently was that when we talk about something going viral, it's.

Keenan La: 00:32:11

It's for the individual.

Keenan La: 00:32:12

It's not like you said, Mr.

Keenan La: 00:32:14

Beast, that you.

Keenan La: 00:32:15

I've never seen him, by the way, but the YouTube dude, nothing I do will compare to anything he does in terms of numbers.

Keenan La: 00:32:20

But it's still viral to me and I think that we have to celebrate that.

Terry Cook: 00:32:24

But absolutely, yeah, take your wins.

Terry Cook: 00:32:27

It's again, because it's such a long process to get to the point where you want to be.

Terry Cook: 00:32:31

I presume everyone who wants to create content wants to get to that point where they're getting Hundreds of views, hundreds of thousands.

Terry Cook: 00:32:36

That's called not even millions.

Terry Cook: 00:32:37

Hundreds of thousands views, hundreds of thousand comments likes.

Terry Cook: 00:32:40

But to get to that point, you just enjoy the process.

Terry Cook: 00:32:43

Keep saying that it's in the process because you won't get there straight away.

Terry Cook: 00:32:46

If you go in there wanting it straight away, you will not get it for a considerable amount of time and it will start degrading you, making feel a bit worse and it will challenge your yourself, your resilience a bit.

Terry Cook: 00:32:57

It will be like, what?

Terry Cook: 00:32:58

What's wrong with me?

Terry Cook: 00:32:59

Why doesn't I really like this video?

Terry Cook: 00:33:00

And really it's nothing about that.

Terry Cook: 00:33:01

It's about just that time you were unlocking and the video does not work.

Terry Cook: 00:33:04

It's not that your content's bad, it just did not work that time.

Terry Cook: 00:33:08

And then those small steps, as I said that Kaizen approach small implemental steps just a little bit better, enjoy it a little bit more.

Terry Cook: 00:33:15

And all that time like you look and look at your catalog and you've made 300 videos in the past two years, whatever it is, and you go, sweet.

Terry Cook: 00:33:21

I love that.

Terry Cook: 00:33:21

Not one time did I make a video I didn't want to make or a video I didn't like that I had, but I just posted anyway.

Keenan La: 00:33:26

I think that I want to ask you though, like, and I'm trying to word this right, do you think there's a difference between a driving instructor who creates a bit of social media and a content creator?

Terry Cook: 00:33:37

Oh, for sure.

Terry Cook: 00:33:40

I think if you're a driving instructor who creates a bit of social media content, you're, I presume you don't really have hold that much weight to the idea of becoming viral and having, having a big following, getting lots of followers or maybe creating revenue from that.

Terry Cook: 00:33:54

And it's usually a big thing.

Terry Cook: 00:33:55

We're all, you know, we're all paying rent or you know, mortgage, whatever it is you're trying to get some sort of way to help revenue get a bump up the revenue.

Terry Cook: 00:34:01

So as a driving instructor, I presume some people's intentions would be to hopefully get more bookings from your videos.

Terry Cook: 00:34:07

So if you're a driving instructor who posts on social media, you probably don't really necessarily care about that.

Terry Cook: 00:34:12

You just want videos out there.

Terry Cook: 00:34:13

It could be more of like a memory bank.

Terry Cook: 00:34:14

Just call videos that could send to your family or to your own students per se.

Terry Cook: 00:34:18

And I just check my page out, I'm just posting videos there.

Terry Cook: 00:34:21

But if you are, then to answer your question to a content creator, drive an instructor who posts content to a Content creator who happens to be a drive instructor.

Terry Cook: 00:34:29

That's when you're in the thick of it, as KSI would say to every viewer that know that in the thick of it.

Terry Cook: 00:34:33

But you are constantly checking your views, constantly checking your comments and engaging a lot more and thinking about what your next video will be.

Terry Cook: 00:34:41

How are you going to push yourself and what will be created this time?

Terry Cook: 00:34:43

What content can I do this time?

Terry Cook: 00:34:45

If you start properly thinking about it in that sort of way, that's where you start becoming more of a, you know, that's that content creator aspect of it where it's trying to push yourself and be better again.

Terry Cook: 00:34:54

Mr.

Terry Cook: 00:34:54

Beast is a great example of that because I think too much of anything is bad.

Terry Cook: 00:34:57

And Mr.

Terry Cook: 00:34:58

Beast, he says in his own podcast, his own stuff, he likes to put a lot of information about how he became the biggest, most subscribed, most viewed, most followed video person ever.

Terry Cook: 00:35:06

He has an incessant need to better himself.

Terry Cook: 00:35:08

He wants to check everything and make sure everything could.

Terry Cook: 00:35:11

If it could be the best, let's make sure it's the best.

Terry Cook: 00:35:14

And it's that sort of level, it's like a passion sort of thing, you know, level as well.

Terry Cook: 00:35:18

If you're in a drive instructor who likes to post social media, clearly your passion is in being a drive instructor.

Terry Cook: 00:35:23

But if you want to be a content creator and get viral, then slowly but surely your passion will be into that, the creative aspect of it all to obviously in the day to get more engagement, be more viral, get more followers.

Keenan La: 00:35:34

I want, I want to touch back as well because you spoke a little bit about Instagram and YouTube and stuff there and.

Keenan La: 00:35:39

But obviously TikTok, you said, would be the main go to.

Keenan La: 00:35:42

Do you think that anyone that's starting off on TikTok should be looking to repurpose stuff?

Keenan La: 00:35:46

So you make a video for TikTok, then you just chuck it on Instagram as well.

Keenan La: 00:35:50

Then you just chuck it on YouTube, shorts or whatever.

Keenan La: 00:35:53

Or should it just be the sole focus TikTok to begin with and then maybe expand as you go?

Terry Cook: 00:35:57

It depends on how far you want to go into the space.

Terry Cook: 00:36:00

To relate back to your last question.

Terry Cook: 00:36:01

If you want to be a drive instructor that posts a bit on social media, it would be much, much more easier, less stress if you're just focusing on one channel.

Terry Cook: 00:36:10

When you start implementing other channels, which I easily recommend.

Terry Cook: 00:36:13

If you want to boost your chances of being viral, the biggest way to increase your chances of being viral is posting more content.

Terry Cook: 00:36:19

A lot of people will always advise you should be posting three to five times a day on TikTok.

Terry Cook: 00:36:23

That's what they would say.

Terry Cook: 00:36:24

Because you just gotta keep posting because otherwise, if you post once a week, that's only one chance you'll get that week to become viral.

Terry Cook: 00:36:31

And most likely you won't, because that's just the way it works.

Terry Cook: 00:36:34

So if you're posting, let's say you've made one video, you've created it, you've got the file, you load it to TikTok and then upload it to YouTube and then upload it to Instagram.

Terry Cook: 00:36:42

Snapchat's another one is, wow, that I used to be on Snapchat all the time.

Terry Cook: 00:36:46

I was part of that big growth, that big time.

Terry Cook: 00:36:48

When he became made the world's youngest billionaire at that point, the guy who created it, I was part of that wave.

Terry Cook: 00:36:53

They created one update which turned me off it completely.

Terry Cook: 00:36:56

Didn't start it, just never used it since.

Terry Cook: 00:36:57

But I think a lot of people, including my younger sisters and all their friends, they still use Snapchat a lot and they love streaks a lot.

Terry Cook: 00:37:02

So something I forget to mention, maybe now I get to mention your podcast.

Terry Cook: 00:37:06

Snapchat might be a little.

Terry Cook: 00:37:07

A dark horse in the.

Terry Cook: 00:37:10

In the social media space.

Terry Cook: 00:37:11

There's a lot of stuff going on in Snapchat I'm not really aware of.

Terry Cook: 00:37:14

And I'll go on it now and then.

Terry Cook: 00:37:16

Excuse me, now and then.

Terry Cook: 00:37:17

And it'll be stories of companies I don't even follow.

Terry Cook: 00:37:20

But instead of like scrolling how you scroll on TikTok, it's tapping.

Terry Cook: 00:37:23

Like, you know how you tap on stories, you tap to go into the next bit.

Terry Cook: 00:37:26

And that's how I.

Terry Cook: 00:37:26

That's how you sort of review content on Snapchat.

Terry Cook: 00:37:28

You're more of a tapper.

Terry Cook: 00:37:29

Like it's people's stories.

Terry Cook: 00:37:31

That's a potential.

Terry Cook: 00:37:31

Another place that you know might be an open market there.

Terry Cook: 00:37:34

How do you work that?

Terry Cook: 00:37:35

How do you get into other people's pages?

Terry Cook: 00:37:36

I don't necessarily know how that works, but yeah, if you want to get really big and create a massive following and have a online presence for sure, posting everywhere will only help your chances.

Terry Cook: 00:37:48

And then you could switch up and have different captions as well.

Terry Cook: 00:37:51

Again, that little Kaizen approach, I'll bring it back to small implements.

Terry Cook: 00:37:54

Maybe it was the hashtags I used for that video that needs to be changed at this time.

Terry Cook: 00:37:57

There's just so many different aspects for one particular piece of content that could change it to make it either the most engaging video ever or just not Hit anything.

Keenan La: 00:38:06

And so how important are hashtags?

Terry Cook: 00:38:10

Here we go.

Terry Cook: 00:38:12

At the start, as much as I have got, found fair success from TikTok and creating road safety videos, I cannot tell you why particular video goes viral.

Terry Cook: 00:38:20

I could give you reasons potentially why my most viral video this year has zero hashtags.

Terry Cook: 00:38:25

What?

Terry Cook: 00:38:26

That just breaks all that for me.

Terry Cook: 00:38:27

My own rules, I just breaks everything.

Terry Cook: 00:38:28

When that happened, I think that might have been, again, a potential detriment because now I post a lot of videos where they don't have any hashtags, but then they don't go viral.

Terry Cook: 00:38:36

So it's like.

Terry Cook: 00:38:36

But it went viral before, so it has to go viral now.

Terry Cook: 00:38:39

It's the only way it works, right?

Terry Cook: 00:38:41

It's a.

Terry Cook: 00:38:42

As I said before, it's a tough game.

Terry Cook: 00:38:44

You'll learn lessons that aren't necessarily lessons.

Terry Cook: 00:38:46

And then it boils down to look and engaging content and just be in the right place at right time.

Terry Cook: 00:38:50

Hashtags probably do matter.

Terry Cook: 00:38:52

And then another time, as I said, you know, my most viral video, it didn't matter.

Terry Cook: 00:38:56

So it must be the content, it must have been the title, it must have been something else.

Terry Cook: 00:39:00

So it all depends which is wicked in terms of.

Terry Cook: 00:39:03

If you wait however many months, six months, even longer, you'll have all those videos you posted ages ago, you can now repost, probably put a different filter on it if the.

Terry Cook: 00:39:10

The algorithm sometimes checks if it's the same video we posted before.

Terry Cook: 00:39:15

But if you then change the caption or change just the title or change just the hashtags of that video that you posted six, seven, eight months ago, boom.

Terry Cook: 00:39:21

That's happened to me a couple of times.

Terry Cook: 00:39:23

Video I posted nothing.

Terry Cook: 00:39:24

Same exact video, not even changing the filter.

Terry Cook: 00:39:26

Just different capture, different time.

Terry Cook: 00:39:27

More of like a.

Terry Cook: 00:39:28

I need to upload something.

Terry Cook: 00:39:29

Let me just post this one.

Terry Cook: 00:39:30

My other videos took too long to edit and then boom, it gets so viral, like.

Terry Cook: 00:39:33

But I've already posted you again that whole story of like, this is the video that's gone viral this time.

Terry Cook: 00:39:39

Okay, sweet.

Terry Cook: 00:39:40

Thank you.

Keenan La: 00:39:41

I know when I dabbled in TikTok a little bit, and I'm not anymore, but I.

Keenan La: 00:39:46

There was a video up where I'd Murder joke.

Keenan La: 00:39:48

I think it was about Shrek and I'd put it out as like a bit of a blooper video and I put the Shrek hashtag and it did well.

Keenan La: 00:39:55

And I suddenly realized I think I've got loads of people that sent it by because of Shrek and nothing to do with driving.

Keenan La: 00:40:00

Oh, crap.

Keenan La: 00:40:01

Now I've Got this whole different audience that are now looking at a driving truck.

Keenan La: 00:40:03

There's videos, but I want to come back to the length, a little bit of the videos because I know TikTok you can now post longer videos as well.

Terry Cook: 00:40:10

Yeah.

Keenan La: 00:40:12

What sort of length do you think we should be aiming for?

Keenan La: 00:40:14

Does it matter?

Terry Cook: 00:40:15

TikTok like to say it matters.

Terry Cook: 00:40:18

They've recently just pushed.

Terry Cook: 00:40:19

They want.

Terry Cook: 00:40:20

They'll push your.

Terry Cook: 00:40:21

They literally put.

Terry Cook: 00:40:21

They'll push your video more if it's one minute and vert and landscape.

Terry Cook: 00:40:25

So not even vertical.

Terry Cook: 00:40:26

They're pushing for one minute.

Terry Cook: 00:40:27

Videos longer than that are like, you know, like YouTube videos basically where a little full screen button will come up at the bottom and they want to engage viewers enough where they press that full screen and then they watch the video.

Terry Cook: 00:40:37

I want more than.

Terry Cook: 00:40:37

Basically, as I said, it's not really a tick tock at that point.

Terry Cook: 00:40:40

What is a tick tock?

Terry Cook: 00:40:41

It used to be just like how vine was.

Terry Cook: 00:40:43

I remember vine back in the day, it was seven seconds only and because of that it forced people to be as funny or as engaging as they possibly can in seven seconds.

Terry Cook: 00:40:50

TikTok obviously has overpassed that by an incredible amount.

Terry Cook: 00:40:54

And then they.

Terry Cook: 00:40:54

It used to be, you know, they used to have a limit of 15.

Terry Cook: 00:40:56

I don't know what their limits were actually.

Terry Cook: 00:40:58

They've been progressing longer and longer and longer.

Terry Cook: 00:41:00

And they changed the meta, the algorithm as they'd call it, to boost particular videos for a certain reason.

Terry Cook: 00:41:05

Recently it's been make your videos one minute long plus and also landscape at the same time as well.

Terry Cook: 00:41:12

But I tried that a couple of times, didn't work for me.

Terry Cook: 00:41:14

So it's tough, it's hard.

Terry Cook: 00:41:18

There's no definite answer.

Terry Cook: 00:41:19

TikTok themselves will give you an answer and it just won't be the case.

Terry Cook: 00:41:21

YouTubers online will give you lots.

Terry Cook: 00:41:23

It's about for me, being here in the space long enough now, taking as much information as you can, try and retain it all and then implement all those different pieces for all these different contents just to see if it works.

Terry Cook: 00:41:34

The same video that you've just made, that's 30 seconds, that's vertical only.

Terry Cook: 00:41:37

You could make it again later on down the line.

Terry Cook: 00:41:40

That's one minute long and landscape.

Terry Cook: 00:41:42

It's the same video, the same content, maybe obviously double in length and either of one of those could go viral.

Terry Cook: 00:41:47

As I say, it's a lot of.

Terry Cook: 00:41:48

It's based in lock and getting the right people at the right time.

Terry Cook: 00:41:51

There is no guaranteed like sweet spot.

Terry Cook: 00:41:54

Some of the Most viral videos I've seen are 10 seconds on TikTok.

Terry Cook: 00:41:57

Some of them I've been caught hooked on a three minute video on TikTok.

Terry Cook: 00:42:00

You know, it all depends.

Terry Cook: 00:42:02

It's just that content work for that right person, that right time.

Terry Cook: 00:42:04

It's a pet, for example, for an adi.

Terry Cook: 00:42:06

Maybe if your topic is so broad and so many underlying features of it, maybe a longer video does work.

Terry Cook: 00:42:11

If you want to focus on just the right time to check your blind spots, you could make that, you could make that video both long and short form.

Terry Cook: 00:42:18

It could be just here, these moments, these moments like a list, like when to check your blind spots, when you're turning, when you do this, da da da da.

Terry Cook: 00:42:23

30 seconds, not even.

Terry Cook: 00:42:24

Or you could give them proper examples of when I'm in this space.

Terry Cook: 00:42:27

Make sure you do it like this.

Terry Cook: 00:42:28

And the video is just a bit longer now.

Terry Cook: 00:42:30

Maybe you could add a bit more jokes into it in between or stories.

Terry Cook: 00:42:32

And as I said before, so many different little creative switches that can make or break a video.

Terry Cook: 00:42:39

And yes, there's a sweet spot point.

Terry Cook: 00:42:41

I'm not a massive expert in that.

Terry Cook: 00:42:43

I wish I was bloody.

Terry Cook: 00:42:44

Don't we all, don't we all just wish I could tell you right now it's 33 seconds, don't go over.

Terry Cook: 00:42:49

And then boom.

Terry Cook: 00:42:50

It'll be viral definitely for sure.

Terry Cook: 00:42:52

No one really knows until you get to a point.

Terry Cook: 00:42:54

I mentioned that snowball before where you get so big, the algorithm knows, TikTok knows that your content is safe enough to be pushed lots and you'll get a lot more comments, a lot more engagement where just like that, you don't really have to properly think about it and you know you're going to become, you know, viral to the point as I said before, people will get a hundred thousand views for them at one point if they're so successful, that might not be that viral for them anymore, which is crazy to think about again, like more money, more problems, more views, more problems where Mr.

Terry Cook: 00:43:20

Beast got like 10 million views in the first 12 hours of one of these videos or something like this.

Terry Cook: 00:43:25

I remember reading this and for him it was way too.

Terry Cook: 00:43:28

It was like what?

Terry Cook: 00:43:29

This is underperforming so much.

Terry Cook: 00:43:30

10 million views in a certain amount of time was, was like a red flag for them.

Terry Cook: 00:43:34

Like what's this?

Terry Cook: 00:43:35

Why is this video doing so poorly where we would, you know, not kill for it, but we would kill for that.

Terry Cook: 00:43:41

We would love that.

Terry Cook: 00:43:41

10 million views.

Terry Cook: 00:43:42

Go on.

Keenan La: 00:43:43

I'm, I'm still talking about more money, more Problems.

Keenan La: 00:43:48

I saw the episode of the Office today with that line in it, so.

Terry Cook: 00:43:51

Wicked.

Keenan La: 00:43:52

Flick it.

Keenan La: 00:43:53

All right.

Keenan La: 00:43:53

So I come to you as a driving instructor who has Never created a TikTok account video anything before.

Terry Cook: 00:44:01

Yeah.

Keenan La: 00:44:02

And I say to you, Keenum, where do I start?

Keenan La: 00:44:05

What do you say to me?

Terry Cook: 00:44:07

Nice.

Terry Cook: 00:44:08

It would be case of, you need some.

Terry Cook: 00:44:10

You've got your phone, so you've already got a camera.

Terry Cook: 00:44:12

I've used every single one of my TikToks that I've ever made.

Terry Cook: 00:44:15

It's been on the same phone that I've got.

Terry Cook: 00:44:16

I've got Pixel 5 and it's, you know, it's quite an old phone now.

Terry Cook: 00:44:18

I'm thinking about upgrading it because the new Pixel 9 has, for the back camera or the front camera has got more megapixels than my back camera now.

Terry Cook: 00:44:25

So I saw that, I was like, yeah, what am I doing?

Terry Cook: 00:44:27

But again, doesn't necessarily matter.

Terry Cook: 00:44:28

Some of the most viral videos ever have been on the worst quality cameras.

Terry Cook: 00:44:31

So you'll need a camera, you'll need to decide what you want to film.

Terry Cook: 00:44:35

Are you comfortable on camera?

Terry Cook: 00:44:36

Do you like being on camera?

Terry Cook: 00:44:37

Do you like to present?

Terry Cook: 00:44:38

I suppose as an adi, most likely you're okay with your public speaking, even if it's just one person in your car, but it doesn't necessarily have to be that as well.

Terry Cook: 00:44:45

You could film all your content in your room and then just have footage that you filmed from your car, you know, separately, or footage that you find online.

Terry Cook: 00:44:53

So it'd be case of asking yourself, what sort of content creator do you want to be?

Terry Cook: 00:44:57

Definitely.

Terry Cook: 00:44:58

Oh, here you go.

Terry Cook: 00:44:58

Let me answer your question, actually.

Terry Cook: 00:45:00

How about that?

Terry Cook: 00:45:00

Let me try that.

Terry Cook: 00:45:01

Download the app.

Terry Cook: 00:45:02

There you go.

Terry Cook: 00:45:03

We'll start with that.

Terry Cook: 00:45:04

Create an account, make it your own.

Terry Cook: 00:45:06

Like if it would be your own account.

Terry Cook: 00:45:07

So if it's your drive instructor company, or if it's your name, ADI at the end, or however you want to do it, make it already, brand it a bit.

Terry Cook: 00:45:12

You can add Official or something like that, something cool, something that people can remember.

Terry Cook: 00:45:16

You have to upload your profile pic and that sort of stuff.

Terry Cook: 00:45:18

And then don't post anything first.

Terry Cook: 00:45:20

Just use scroll on TikTok.

Terry Cook: 00:45:22

Get an idea of what TikTok is.

Terry Cook: 00:45:23

Because most likely if you're an ADI, you're a certain age, maybe you've never, as you said, you haven't got TikTok, you have no idea how it works.

Terry Cook: 00:45:30

You can't post on something, you don't really know how it works.

Terry Cook: 00:45:32

So scroll.

Terry Cook: 00:45:33

Let that algorithm Know what you like.

Terry Cook: 00:45:34

What I've learned, at least what I learned back when I first started, is that you want to let the algorithm know what content you like, which will be the content that you'll post.

Terry Cook: 00:45:42

So I only liked for the longest time.

Terry Cook: 00:45:44

I only liked driving, road safety content, anything to do with cars, anything to do with mechanics, anything to do with that sort of space for the longest time.

Terry Cook: 00:45:51

Talking about like two and a half years, that's all the content I liked.

Terry Cook: 00:45:54

Recently I started to subvert that and start liking content that I think my audience likes as well, like funny memes and news and British stuff, like, you know, stuff like that.

Terry Cook: 00:46:04

Because I'm, you know, trying to get the demographic and if they're liking those videos and I like them, I think the idea was the algorithm would put them together.

Terry Cook: 00:46:10

Is that the case now?

Terry Cook: 00:46:11

No, the algorithms had like 3, 4 updates at this point.

Terry Cook: 00:46:14

So that's a whole other aspect that you could start researching in is what's the, what's this new YouTube, excuse me, this new TikTok algorithm that's going on because they'll update it after a certain period of time and it'll be something different.

Terry Cook: 00:46:24

As I said, they now push one minute landscape videos, whereas before you couldn't even do one minute videos.

Terry Cook: 00:46:28

So it's all a bit different.

Terry Cook: 00:46:29

So, yeah, scroll initially when you use TikTok, you won't like it.

Terry Cook: 00:46:33

I think it'll be like, what is this?

Terry Cook: 00:46:34

People dancing, maybe a funny animal video here or there.

Terry Cook: 00:46:38

But the algorithm is learning so much about you, it's crazy.

Terry Cook: 00:46:42

We're in that future now where it will know how long you looked at a video.

Terry Cook: 00:46:45

When you score past it, it will remember that if you liked it.

Terry Cook: 00:46:48

If you can't, if you open the comments as some sort of engagement, didn't comment anything, but they'll, oh, you open the comments.

Terry Cook: 00:46:53

You want to see what people thinking about this topic.

Terry Cook: 00:46:55

And the algorithm is learning so much for you that you give it an hour or two over a course of how many days, and all of a sudden you'll scroll an hour or two instantly without even realizing it.

Terry Cook: 00:47:03

There's a nice little, nice little period of TikTok usage where you'll be like, oh my God, it is.

Terry Cook: 00:47:08

I went on this at 5:00pm, it is now 7.

Terry Cook: 00:47:10

Whoa, whoa.

Terry Cook: 00:47:12

Everybody calm down.

Terry Cook: 00:47:13

And that's what the algorithm is designed for.

Terry Cook: 00:47:14

It's really good to just make your brain go, oh, content, oh, piece of content.

Keenan La: 00:47:17

Oh, piece of content.

Terry Cook: 00:47:19

So use it.

Terry Cook: 00:47:20

Understand what people are doing, start searching for adis There's a lot of good people, you know, I don't want to name someone, not all of them.

Terry Cook: 00:47:27

There are so many really great content creators for ADIs for driving instructors.

Terry Cook: 00:47:31

A bit jealous of them because they create some really good stuff I want.

Terry Cook: 00:47:33

They've got the GoPros, they film their cars and it's, you know, it's natural content.

Terry Cook: 00:47:37

Whereas for me in road safety, it's more of presentry.

Terry Cook: 00:47:41

I'm making the scene myself as words that come on the screens example.

Terry Cook: 00:47:45

That's another way as well.

Terry Cook: 00:47:45

Think about what your content, what you want it to be.

Terry Cook: 00:47:48

My biggest advice is try and do stuff that you're not seeing in the space.

Terry Cook: 00:47:51

You can look at all the driving instructors on TikTok, see what they're posting, ask yourself, what can I do that will be with that Kaizen approach just a little bit different.

Terry Cook: 00:48:00

Why can I do that?

Terry Cook: 00:48:01

What can I bring to the table that none of the other driving structures can?

Terry Cook: 00:48:04

Have you got talents in other places, other areas.

Terry Cook: 00:48:06

Is this your first job?

Terry Cook: 00:48:07

Are you also really good with.

Terry Cook: 00:48:08

I don't know, you're a comedian.

Terry Cook: 00:48:09

You're really funny when you add some jokes into it.

Terry Cook: 00:48:11

Are you creative?

Terry Cook: 00:48:12

Can you draw things?

Terry Cook: 00:48:13

Maybe it's a case of you draw the scenarios that you could potentially be in if you're.

Terry Cook: 00:48:17

That if it's.

Terry Cook: 00:48:17

I don't know, it could be do with money.

Terry Cook: 00:48:18

You could do a lot of stats based on, you know, driving.

Terry Cook: 00:48:21

It's all these different things.

Terry Cook: 00:48:21

How can you include your hobby into your work?

Terry Cook: 00:48:26

For example, as an actor, I made a lot of skits where I could act as these certain people to implement road safety things or what should you do in this?

Terry Cook: 00:48:32

And they'll give an example of me like driving silly because I can act.

Terry Cook: 00:48:35

So I'd like to do that.

Terry Cook: 00:48:35

That was the way I could do it.

Terry Cook: 00:48:37

So again, yeah, figuring out what you enjoy doing, figuring out what you could do that other people don't try and push that a little bit.

Terry Cook: 00:48:42

You want to be.

Terry Cook: 00:48:43

You want to separate yourself because as I said, there's so many people, so much content.

Terry Cook: 00:48:46

You know, make it a bit more special for you and enjoy that aspect of it as well.

Terry Cook: 00:48:49

Be like, oh yeah, I'm doing it this way, but people haven't done before, you know, maybe you could speak two languages and you start making videos in a different language or whatever it is.

Terry Cook: 00:48:57

And after a while of scrolling TikTok, understanding how the algorithm works, realizing that, you know, how you scroll like something, get into that, get in scripts with that Then it's a case of okay, what content do I want to create?

Terry Cook: 00:49:10

Find a topic, do that.

Terry Cook: 00:49:11

You can either do that thing where spend half an hour, an hour just writing video topics that you enjoy or write copying video titles or topics at least not just what they were from what you've just scrolled on from these.

Terry Cook: 00:49:21

Oh, they made a topic on this.

Terry Cook: 00:49:23

You probably have as an adi loads of folders or books or research that you've had to take on to become one that just sitting there in your house.

Terry Cook: 00:49:30

I don't necessarily know.

Terry Cook: 00:49:30

You can answer that for me and say you probably have loads of resources already at your home, which I didn't even have when I started.

Terry Cook: 00:49:36

Where you can be like if I read this book, you could pick that paragraph, any paragraph.

Terry Cook: 00:49:39

Oh, can I make that into video content?

Terry Cook: 00:49:41

If it is, you know how to, you know, reverse park it into a bay park.

Terry Cook: 00:49:46

And just like that, you can have so many different ways you can make that content.

Terry Cook: 00:49:49

You just have the video topic there.

Terry Cook: 00:49:51

And then asking yourself, as I said before, how am I going to implement this differently?

Terry Cook: 00:49:55

Is it a camera in my room?

Terry Cook: 00:49:56

Is it a camera in the car?

Terry Cook: 00:49:57

Is it a bit of both?

Terry Cook: 00:49:59

You probably want to get a tripod, something to hold your camera in place.

Terry Cook: 00:50:02

That's where you start investing a bit as well.

Terry Cook: 00:50:03

Classic any business you have to spend money, you know to make it to make some.

Terry Cook: 00:50:07

That's what it's going to be.

Terry Cook: 00:50:07

You probably have to put a bit more money in.

Terry Cook: 00:50:09

You can ask yourself need to start thinking about lighting and microphones.

Terry Cook: 00:50:12

You can just Google online like best things to do.

Terry Cook: 00:50:15

You can case of Googling Classic Google.

Terry Cook: 00:50:17

What is the best content creator startup?

Terry Cook: 00:50:19

Set up gear that I need and I'll give you lists.

Terry Cook: 00:50:22

You can find the cheapest ones if you want to spend a bit more.

Terry Cook: 00:50:24

It's always important to have good audio.

Terry Cook: 00:50:26

Visuals is not as bad like you can have a bad camera, but if you have bad audio, that's when it starts to get a bit, you know, because people, you know, if they can't really hear you or understand you, I have issues with speaking way too quick, which maybe your listeners have understood.

Terry Cook: 00:50:37

During this podcast where I go and I'll watch my content video back like what?

Terry Cook: 00:50:41

What am I saying?

Terry Cook: 00:50:42

I even said it.

Terry Cook: 00:50:42

I don't know what I'm saying.

Terry Cook: 00:50:44

This was about, you know, being slow in your speech so people can understand you.

Terry Cook: 00:50:47

Be clear and concise.

Terry Cook: 00:50:49

Not necessarily matter if you're 4 ATP in some ways that might be.

Keenan La: 00:50:52

There you go.

Terry Cook: 00:50:52

Isn't Idea.

Terry Cook: 00:50:53

You know how that used to say the meme of like it's been filmed on a potato where the con.

Terry Cook: 00:50:57

The quality was so bad.

Terry Cook: 00:50:58

It's like, what is this going on?

Terry Cook: 00:51:00

Maybe there's a way where you all your.

Terry Cook: 00:51:01

All your visual.

Terry Cook: 00:51:02

It should really poor quality.

Terry Cook: 00:51:03

It still sounds great and it'll be, that's that eye engaging thing.

Terry Cook: 00:51:06

But what's this guy.

Terry Cook: 00:51:07

learning how to drive back in: 2003

Terry Cook: 00:51:09

Just like that.

Terry Cook: 00:51:10

It could be your.

Terry Cook: 00:51:11

That your thing.

Terry Cook: 00:51:11

That could be your little funny thing.

Terry Cook: 00:51:12

You've got a really bad camera recorder.

Terry Cook: 00:51:14

You never know.

Terry Cook: 00:51:14

There's so many different aspects that you could change and switch up.

Terry Cook: 00:51:18

But yeah, it would be that.

Terry Cook: 00:51:20

Download the app, figure out how it works, start asking yourself what content you'd like to create.

Terry Cook: 00:51:24

Do you like to be on camera?

Terry Cook: 00:51:25

If you don't, that's absolutely fine.

Terry Cook: 00:51:26

Some of the biggest content creators don't.

Terry Cook: 00:51:28

You don't even never see their face.

Terry Cook: 00:51:30

Super nice voice.

Terry Cook: 00:51:30

You could potentially pay for someone as well.

Terry Cook: 00:51:32

It depends how much far you want to go to be a narrator without getting to proper content creator level, not just a drive instructor who wants to make content.

Terry Cook: 00:51:39

And definitely for your first 10, 15 videos, do not care when they don't if they go viral or not.

Terry Cook: 00:51:46

Don't even think they will.

Terry Cook: 00:51:47

Don't even go on potential.

Terry Cook: 00:51:48

I know you will.

Terry Cook: 00:51:49

Naturally.

Terry Cook: 00:51:49

Even if I say that naturally, I still have that where I'm like, oh, this might be the one and it won't.

Terry Cook: 00:51:53

I'll go, oh, but definitely before it'd be, oh my God, this is definitely the one.

Terry Cook: 00:51:57

And it won't.

Terry Cook: 00:51:58

I'm in my bed like everything's wrong.

Terry Cook: 00:52:01

You know, it's about managing expectations.

Terry Cook: 00:52:03

Enjoy that process because you've went from never posting a video to posting 10.

Terry Cook: 00:52:07

Now you have a page where you have 10 videos.

Terry Cook: 00:52:09

And just like that, you've learned so much.

Terry Cook: 00:52:10

Just like how you learn to drive.

Terry Cook: 00:52:12

The first lesson you're in a car driving.

Terry Cook: 00:52:14

People ask me that, like, what you doing your first lesson?

Terry Cook: 00:52:16

Like you will drive a car.

Terry Cook: 00:52:18

What?

Terry Cook: 00:52:18

I've never, never sat in the driver's seat.

Terry Cook: 00:52:20

Just like posting content.

Terry Cook: 00:52:21

All of a sudden you're posting videos.

Terry Cook: 00:52:24

Usually TikTok will boost your first one.

Terry Cook: 00:52:27

That's what they did for us, which really helped us gain traction for our next couple.

Terry Cook: 00:52:30

I've realized recently that that might not be the case, which is so.

Terry Cook: 00:52:33

It's jarring, I'd say, because it was that nice boost at the start, which would, which is what they would do they'd make you feel good about the app, which then would keep you in.

Terry Cook: 00:52:41

It's a bit one of those subconscious, oh, wow.

Terry Cook: 00:52:43

The first video did well and it's chasing that first engagement and it does work for a lot of people.

Terry Cook: 00:52:47

But recently I've realized that might not be the case, which is just.

Terry Cook: 00:52:51

It's a tough one.

Terry Cook: 00:52:51

So it's even a case just managing expectations from day one.

Terry Cook: 00:52:54

Post the content.

Terry Cook: 00:52:55

It might not work.

Terry Cook: 00:52:56

Ask, send it to your other friends.

Terry Cook: 00:52:58

Check what other ADIs are saying.

Terry Cook: 00:52:59

Change people up.

Terry Cook: 00:53:00

What do you think?

Terry Cook: 00:53:01

We have to start getting tough skin.

Terry Cook: 00:53:02

If you're creating content and it's open to the public, people can comment anything and you have to be ready for that.

Terry Cook: 00:53:07

I made a really good video that I enjoyed.

Terry Cook: 00:53:09

Got really viral.

Terry Cook: 00:53:10

So many comments about my hair and how much hair gel I used that day.

Terry Cook: 00:53:12

I was like, okay, don't even think about it.

Terry Cook: 00:53:14

And I said, I think for some people that I have thick skin.

Terry Cook: 00:53:17

That could really be like, I'm never posting a video ever again.

Terry Cook: 00:53:20

Then I'm always going to wear a hat.

Terry Cook: 00:53:21

How dare.

Terry Cook: 00:53:22

Why they comment on my hair again.

Terry Cook: 00:53:24

5 comments out of 100.

Terry Cook: 00:53:25

Because there's 5 there.

Terry Cook: 00:53:27

I mentioned it to you now on an instructor's podcast.

Terry Cook: 00:53:29

I'm like, yeah, this back when three years ago.

Terry Cook: 00:53:30

I'm still not over it.

Terry Cook: 00:53:32

Got that thick skin to be okay that you might make content.

Terry Cook: 00:53:35

Most likely make content.

Terry Cook: 00:53:36

Doesn't get viral initially and that's okay.

Terry Cook: 00:53:39

What do you learn from that?

Terry Cook: 00:53:40

Growth from it?

Keenan La: 00:53:42

Well, what I will say is that I think this is the least I've ever spoken on a podcast and I've interviewed Bob Martin and Ray Seagrave, so there you go.

Terry Cook: 00:53:50

But this is the most I've spoken on podcast as well.

Keenan La: 00:53:54

I.

Keenan La: 00:53:55

I'm glad you mentioned that about the comments, so, because I was going to ask you about that because I get a lot of stick sometimes not as much.

Keenan La: 00:54:01

I used to admit, Liberty.

Keenan La: 00:54:02

I get a lot of stick.

Keenan La: 00:54:03

One my favorite ones were actually before I did all the podcast stuff, someone commented on a picture once saying, look at the size of his forehead.

Keenan La: 00:54:09

I'm like, I ain't got a big forehead.

Keenan La: 00:54:11

I'm just bald.

Terry Cook: 00:54:12

It's.

Keenan La: 00:54:13

That's my head.

Keenan La: 00:54:14

That's where it goes.

Terry Cook: 00:54:15

Yeah.

Terry Cook: 00:54:15

You're not even insulting me, right.

Terry Cook: 00:54:16

I'm more insulted that you thought you could insult me like that.

Keenan La: 00:54:20

But how would you advise people manage that?

Keenan La: 00:54:22

Because it can be a really toxic environment.

Keenan La: 00:54:25

Especially if you say some.

Keenan La: 00:54:26

Not necessarily controversial, but goes against the norm.

Terry Cook: 00:54:29

Shall we Say yeah, how do you manage it?

Terry Cook: 00:54:32

It's a case of living through it and coping with it and realizing it's going to happen maybe before it does, maybe if it can catch you off guard again, the head, you know, thing again.

Terry Cook: 00:54:41

This is a video so long ago, doesn't even really matter.

Terry Cook: 00:54:43

But I just remember it coming up and go, my first proper experience of like not hates but trolling something about my character.

Terry Cook: 00:54:51

It's like, oh wow, this is it.

Terry Cook: 00:54:52

This is what people who are in the space.

Terry Cook: 00:54:53

You'll get so many comments, probably get on the regular regular and hear people comment about it.

Terry Cook: 00:54:58

And it was one of those like haha, okay, funny.

Terry Cook: 00:55:00

Got a laugh at it.

Terry Cook: 00:55:01

It was one of those.

Terry Cook: 00:55:02

Luckily now with TikTok, a lot of the I presume Instagram as well, you can highlight comments, you can delete them.

Terry Cook: 00:55:07

You can if it comes to that point.

Terry Cook: 00:55:08

But to be honest with you, here's another thing as well.

Terry Cook: 00:55:10

To answer your question, what should you do any engagement if it's any comment, even if it's at the detriment to the video, especially in road safety, the amount of times I've had your bet your thunder parties, it's just a video, how many more to be safe on the roads.

Terry Cook: 00:55:21

And you just these people that have enough energy to only score on a video, not like it.

Terry Cook: 00:55:26

But then go, I need to comment.

Terry Cook: 00:55:28

I need to comment that I don't like it.

Terry Cook: 00:55:29

And not only that I don't like it, but come for the person that's done it.

Terry Cook: 00:55:32

I can make a video like hey look, it's make sure you stay safe with the people on their own.

Terry Cook: 00:55:35

And so I'll go, what are you wearing, bro?

Terry Cook: 00:55:37

Why?

Terry Cook: 00:55:37

It's got nothing to do with the video.

Terry Cook: 00:55:39

It's.

Terry Cook: 00:55:40

It's a case of I will still reply to those comments, I will still keep them on, I'll still engage and at that point if I ask them a question, they might comment again and engage again.

Terry Cook: 00:55:49

And for TikTok and the algorithm, that's another comment.

Terry Cook: 00:55:51

The algorithm doesn't necessarily know if the comment's good or bad.

Terry Cook: 00:55:54

Obviously if there's certain words that are banned, it will know it or delete or ask you if you want to approve it or not.

Terry Cook: 00:55:59

But even those comments that might be a bit negative on your content keep.

Terry Cook: 00:56:03

If it's not brutal, you'll ask yourself, you'll know if you want to delete it or not, but if you can handle it and you can reply to a comment, hey, what do you mean by that?

Terry Cook: 00:56:09

Or sort of go like, how did you get that from this video?

Terry Cook: 00:56:13

Or like, oh, at least you drive safely though, right?

Terry Cook: 00:56:14

Something like that.

Terry Cook: 00:56:15

Engage that content.

Terry Cook: 00:56:16

Make that person who already wanted to comment on your video again, that's engagement.

Terry Cook: 00:56:19

Get them to comment again, get them to start that convo.

Terry Cook: 00:56:22

Usually as well, people come to.

Terry Cook: 00:56:23

At least when people are chatting rubbish now and then people come to my defense and what actually is what he's talking about is really true.

Terry Cook: 00:56:29

Like, my dad had a car crash because of this.

Terry Cook: 00:56:31

It's actually really important.

Terry Cook: 00:56:32

And then those two will start having a conversation and the next thing you know, there's other engagement, other content.

Terry Cook: 00:56:37

Try your best to reply to every comment.

Terry Cook: 00:56:39

There is a big tip for you there.

Terry Cook: 00:56:41

Reply to as many comments as you possibly can.

Terry Cook: 00:56:43

Keep that engagement going.

Terry Cook: 00:56:45

Start conversations with these, with your following, which is another aspect actually.

Terry Cook: 00:56:49

God, another thing.

Terry Cook: 00:56:50

We have: 50000

Terry Cook: 00:56:52

My videos won't get 50, 000 views.

Terry Cook: 00:56:54

Like it's.

Terry Cook: 00:56:54

It's a weird case of everyone uses the for you page or an Instagram is, you know, if you're scrolling, next thing you know you'll just be scrolling for people you don't even follow.

Terry Cook: 00:57:02

So it's a case if you want to build a following, but you won't have like necessarily the same followers, the same view as each video.

Terry Cook: 00:57:08

Not even necessarily.

Terry Cook: 00:57:09

Most guaranteed you won't.

Terry Cook: 00:57:10

Most guaranteed the people who view this video today were not the people who viewed your video last time.

Terry Cook: 00:57:14

So it's just engaging with people and being friends with each individual comment on the day on the video, whatever it is.

Keenan La: 00:57:21

I want to finish by asking you about your algorithm because I think you've touched on it before, but I'm going to kind of explain mine now.

Keenan La: 00:57:27

Being on a little bit of a social detox, I'm slightly nervous about going back, but I managed to really curate my TikTok algorithm so that my feed is basically dogs, WWE wrestling and the Tom Holland Lip Sync Battle video.

Keenan La: 00:57:41

That's the three things I get said.

Terry Cook: 00:57:43

The Rihanna in the micro.

Keenan La: 00:57:46

Yes.

Keenan La: 00:57:46

Which just.

Keenan La: 00:57:47

It does so much my brain.

Keenan La: 00:57:49

That's all I'll say.

Keenan La: 00:57:51

What's your feed like?

Terry Cook: 00:57:53

My feed question.

Terry Cook: 00:57:55

So, you know, I'll go through.

Terry Cook: 00:57:57

I'll do a quick go through now, see if anything interesting.

Terry Cook: 00:58:00

I think I'm getting a lot more memes than I used to.

Terry Cook: 00:58:02

It'd be every third, fourth video.

Terry Cook: 00:58:03

It'd be something to do with roads or cars.

Terry Cook: 00:58:06

So currently it's like a trend that's going on here.

Terry Cook: 00:58:08

We've got someone on the road with the bike.

Terry Cook: 00:58:11

Here we got again, no one that I follow, none of these people that I follow, all the few page nobody that I follow as an AD classic, as a live classic software Christmas right now.

Terry Cook: 00:58:20

So obviously there's obviously reoccurring trends that happen if you're really on it and you want to be a proper content creator.

Terry Cook: 00:58:25

It's as I said at the start, scroll, tick tock, see what trends are going on and see if you can implement those trends with driving.

Terry Cook: 00:58:32

There's one right now where it's a picture of a Muppet.

Terry Cook: 00:58:34

As in the Muppets, you know this random Muppet.

Terry Cook: 00:58:39

No.

Terry Cook: 00:58:39

And it's literally the same picture but it's a slideshow and each and each picture has like a sentence about like this really horrific story that's going on.

Terry Cook: 00:58:47

This meme right now.

Terry Cook: 00:58:48

This trend has got me hot so much.

Terry Cook: 00:58:50

It's just one song.

Terry Cook: 00:58:51

It's from the Deadpool and Wolverine film again it's using think it's a trending song with a trending topic.

Terry Cook: 00:58:56

All of a sudden people realize that works and you're just watching.

Terry Cook: 00:58:58

You're just basically reading someone's story and how horrific it gets, how horrible and horrible it gets.

Terry Cook: 00:59:02

Instinct like that.

Terry Cook: 00:59:03

If you're an ADI or as a road safety person, I suppose actually more likely for an adi, you probably have a horrific story of like teaching someone to drive or this crash happened or when you were learning something like that, you could make the content based on that meme where it's the same picture.

Terry Cook: 00:59:17

You just write a bit, oh, I'll tell you this story about this one person zone to drive next slide.

Terry Cook: 00:59:22

And just like that, you've now created a trending piece of content for stuff that's going on.

Terry Cook: 00:59:28

There's trending sounds as trending hashtags, there's trending memes in general.

Terry Cook: 00:59:32

It's about.

Terry Cook: 00:59:32

You can even combine all of those together to make as I say implement in a potential video that you're already thinking about as well.

Terry Cook: 00:59:39

So it's a lot.

Terry Cook: 00:59:40

As I say, I keep saying, I keep repeating myself.

Terry Cook: 00:59:42

So many different aspects should be taken from.

Terry Cook: 00:59:45

You could make all your content based on just means trending means that going on right now.

Terry Cook: 00:59:48

I've got never see your face.

Terry Cook: 00:59:50

It's just what's going viral.

Terry Cook: 00:59:51

You could do a combination of both.

Terry Cook: 00:59:52

I find myself very rarely following trends and wanted to make sort of make my own.

Terry Cook: 00:59:57

That's really work.

Terry Cook: 00:59:58

I'm not really making anything that's trend that can go viral trendy like that.

Terry Cook: 01:00:02

But try and make my.

Terry Cook: 01:00:03

Make mine original as possible.

Terry Cook: 01:00:04

But usually the content that gets really.

Terry Cook: 01:00:06

Virus content, that's sort of writing the coattails.

Terry Cook: 01:00:09

Coattails, coattails of what's being viral already and copying it and make it.

Terry Cook: 01:00:13

Put in your own twist on it.

Keenan La: 01:00:16

I've loved this conversation.

Keenan La: 01:00:17

You want to take a second to remind or tell people where they can find you if they want more.

Keenan La: 01:00:20

Keenan.

Keenan La: 01:00:21

Goodness.

Terry Cook: 01:00:22

Absolutely.

Terry Cook: 01:00:23

Thank you very much.

Terry Cook: 01:00:23

So, yeah, I'm on TikTok, it's at first car UK we make loads of road safety content, as I've said.

Terry Cook: 01:00:30

Take all my advice with a grain of salt as well.

Terry Cook: 01:00:32

I give you all that stuff, you could follow it, you could easily not follow it and create a viral video as well.

Terry Cook: 01:00:36

It is all up in the air.

Terry Cook: 01:00:37

It is a bonkers game.

Terry Cook: 01:00:38

It's a lot of fun, especially when you start getting that engagement you want to do and you're speaking to people and you're in that space.

Terry Cook: 01:00:44

Yeah.

Terry Cook: 01:00:44

So TikTok first car UK, give it as a follow.

Terry Cook: 01:00:46

Give us a comment, let us know that you listen to the podcast.

Terry Cook: 01:00:49

That would be cool if we see one of those.

Terry Cook: 01:00:51

And yeah, enjoy the time.

Terry Cook: 01:00:53

Don't.

Terry Cook: 01:00:54

Don't hold too much pressure on yourself when it doesn't go by, because it won't.

Terry Cook: 01:00:57

I'll say that to everyone.

Terry Cook: 01:00:58

Just most, most definitely won't initially.

Terry Cook: 01:01:01

And it's, keep going, keep going, have fun, enjoy the ride.

Terry Cook: 01:01:05

And yeah, it is.

Terry Cook: 01:01:07

It's a great.

Terry Cook: 01:01:08

It's a great game, it's fun, it's lovely, It's a lovely time.

Keenan La: 01:01:11

I'm not quite sure I got your enthusiasm for it, but I'm close, I'm close, but no, I do just want to finish just by saying, you know, big thank you for joining me today.

Keenan La: 01:01:20

It's been an absolute pleasure.

Terry Cook: 01:01:22

Thank you so much.

Terry Cook: 01:01:23

I really appreciate it.

Terry Cook: 01:01:24

Lots of fun.

Terry Cook: 01:01:24

I didn't ask you as many questions I thought I would, actually.

Terry Cook: 01:01:26

I was like.

Terry Cook: 01:01:27

I remember.

Terry Cook: 01:01:27

I kept going, I'll ask you that in a second.

Terry Cook: 01:01:29

And I went on my own tangent.

Terry Cook: 01:01:30

I wanted to ask you about your.

Terry Cook: 01:01:31

Some of your content, but no, I've had a great time.

Terry Cook: 01:01:33

Thank you very much.

Terry Cook: 01:01:34

I appreciate it.

Terry Cook: 01:01:36

Hopefully someone gets something from this.

Terry Cook: 01:01:38

Yourself as well.

Terry Cook: 01:01:39

But, yeah, it's really cool, actually.

Terry Cook: 01:01:40

I appreciate it loads.

Keenan La: 01:01:45

So, a big thank you for Keenan for joining me today.

Keenan La: 01:01:47

I loved this episode and I don't normally say this, I.

Keenan La: 01:01:52

I usually keep photos like this to myself, but that's one of the episodes I.

Keenan La: 01:01:56

I most joyed, enjoyed recording ever.

Keenan La: 01:01:59

And I think the reason why, when I listen back, was the passion in Keenan's voice.

Keenan La: 01:02:05

You can hear that he loves what he does and that doesn't always come across.

Keenan La: 01:02:10

I think sometimes, and I mean no disrespect to anyone when I say this, but we speak to the, the educators, we speak to the academics.

Keenan La: 01:02:17

It's very formal and I like that, I really do.

Keenan La: 01:02:20

But you can see Keenan just cares.

Keenan La: 01:02:23

He gets it.

Keenan La: 01:02:23

He knows what he wants and he knows what to do and he loves talking about it.

Keenan La: 01:02:26

So I really enjoyed this.

Keenan La: 01:02:28

And there's a wealth of tips in there, an absolute wealth of tips.

Keenan La: 01:02:33

I talk about this a lot.

Keenan La: 01:02:34

But listen and listen again.

Keenan La: 01:02:36

You definitely need to listen to this episode again.

Keenan La: 01:02:39

So if you're listening in a car, get a pen and paper out when you get home and make some notes.

Keenan La: 01:02:43

But I also want to take a moment to thank all the other guests from this season.

Keenan La: 01:02:46

That's Dan Hill, Nick Smith, Pascal Poppins, Josh Holleran, Vicky Holland and Dr.

Keenan La: 01:02:52

Nick Reed, as well as the seven train trainers that appeared on that special episode I did.

Keenan La: 01:02:57

Talking about who should you take on the standards check?

Keenan La: 01:03:01

I've really enjoyed creating this technology season.

Keenan La: 01:03:03

It's a bit out of my comfort zone.

Keenan La: 01:03:05

It's something that I'm not always great talking about, but maybe that's made it better because I'm coming from a bit more of a.

Keenan La: 01:03:11

A blank canvas perspective.

Keenan La: 01:03:13

So I hope you've enjoyed it too.

Keenan La: 01:03:14

Feedback is always welcome.

Keenan La: 01:03:16

And I will just say that we are going to be back in the new year.

Keenan La: 01:03:19

We're back in: 2025

Keenan La: 01:03:27

And we've got another very special green room coming up at the end of December.

Keenan La: 01:03:30

We'll be reviewing the year with Chris Benstead, Stuart Lockeri and Tom Stenson.

Keenan La: 01:03:35

I also want to take a moment to thank my drive time.

Keenan La: 01:03:37

You'll have heard me banging on about my drive time over the last couple of months because they are sponsoring season nine and whilst they produce an amazing product and ridiculously reliable product, I should add on to that with some great features.

Keenan La: 01:03:54

I'm also just chuffed that they they've sponsored the show.

Keenan La: 01:03:57

I've spoke about this quite a lot and we, we have bright culture in sponsored season eight.

Keenan La: 01:04:01

We've got my drive time sponsoring this season nine and it makes it so much easier for me.

Keenan La: 01:04:08

It makes my life easier.

Keenan La: 01:04:10

It makes me able to create better content for you guys and better shows for you guys.

Keenan La: 01:04:15

So I'm eternally grateful for them.

Keenan La: 01:04:17

So if I leave you with one favor at the end of season nine, it's go and check out mydrivetime.co.uk I'm not asking you to sign up, that's your choice.

Keenan La: 01:04:27

I'm asking you to have a look.

Keenan La: 01:04:28

Do that as a favor for me.

Keenan La: 01:04:31

But of course I'm going to ask you for one more favor and that's go and check out the Instructor Podcast Premium.

Keenan La: 01:04:35

We have got a wealth of content with some amazing stuff and some amazing stuff come up.

Keenan La: 01:04:40

We're already getting well planned into the new year.

Keenan La: 01:04:44

I don't need to tell you what it is.

Keenan La: 01:04:46

You can go find out yourself.

Keenan La: 01:04:47

There's links in the show notes or you can head to the website.

Keenan La: 01:04:49

The instructorpodcast.com when you go over there, you'll see details for the 10 pound tier and the 22 pound tier.

Keenan La: 01:04:56

Go and see which one takes you fancy.

Keenan La: 01:04:58

There's currently a 33% discount on both, or you can get a week's free trial on the 10 pounds tier.

Keenan La: 01:05:06

Or you can get a 16% discount off an annual membership.

Keenan La: 01:05:09

So there's loads of choices either probably too many.

Keenan La: 01:05:12

Maybe that's what I need to change.

Keenan La: 01:05:13

But either way, the instructorpodcast.com all that's left for me is to say thank you for listening.

Keenan La: 01:05:19

nd I hope you have a smash in: 2025

Keenan La: 01:05:27

But for now, let's just keep raising standards.

Terry Cook: 01:05:31

The Instructor Podcast with Terry Cook, talking with leaders, innovators, experts and game changers about what drives them.